Symmons
Web Consulting
Web Design & Development
Web Application Development
CMS & System Integration
Search Engine Marketing
Web Support & Maintenance
Managed Hosting
Background:
Symmons is a dream come true for those who spend hours in kitchen and bathroom stores, seeking out just the right plumbing fixtures. The company offers customized and branded fixtures to satisfy a variety of target groups including homeowners, contractors, engineers, architects and designers. Symmons has outfitted properties that include premium hotels, condominiums and housing projects.
Need:
Symmons’ high-level need was a rebranded website that aligned with newly created offline materials. The site's look and feel, user navigation and product display had to accurately reflect that of a premium plumbing fixture provider. To complement that front-end improvement, Symmons also needed an online organization method for their extensive product catalog.
Solution:
Verndale information architecture expertise organized Symmons' products by room type, function and brand. The team also migrated Symmons’ "design studio live" software suite, giving key audience groups the ability to design their own plumbing products. Visitors now have the ability to download installation guides, brochures and catalogs, and can easily find local Symmons retailers.
Results:
Symmons has a refined, updated website—and long-term technical platform—that successfully serves their separate target groups for the first time.
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Verndale was able to deliver a site that takes advantage of a strong content management platform and brings the new Symmons brand to life on the web.
Mark Chisholm Marketing Manager
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