Search Engine Marketing

The search marketing universe is an overabundance of confusing acronyms… trade jargon… “proprietary” tools… and a variety of techniques. Beyond it all, one truth remains: A successful search strategy requires a dedicated search team that leverages on-page and off-page strategies to yield qualified traffic at an optimal ROI.

At Verndale, our custom search engine marketing programs are comprehensive in scope, sophisticated in execution. Your Verndale services team will invest time and effort to understand your online marketing goals and overall business objectives. We employ a selection of dozens of search engine marketing services, including Search Engine Optimization, Pay-Per-Click (PPC) Management, Pre-Launch SEO Consulting and Social Media & Reputation Management.

And as a full service agency, we have the in-house expertise to execute on all aspects of the engagement: Page code and content updates, landing page creation, Analytics customization and more.

With engagements starting at the six month level, Verndale offers emerging and mid-size businesses up-market solutions at competitive prices. As part of any package, you’ll receive detailed activity reporting and a powerful Search Marketing Dashboard that tracks all aspects of campaign initiatives.

It’s a level of accountability, transparency and measurement like no other in this industry. The results speak for themselves.

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Related Case Studies:

  • Goodwin Procter

     
     
    Goodwin Procter
     
     
    GoodwinProcter.com is easier to update, and enjoys greater overall visibility, thanks to a new content management system and Verndale’s optimization of content for search.
  • Barber Foods

     
     
    BarberFoods
     
     
    “Verndale worked in coordination with GdB Marketing Agency with the overall creation and layout of our new site. Users can easily navigate and find what they're looking for in a much more efficient manner and the ability to update and change information has never been easier.“
    – Mark Dvorozniak V.P. Marketing, Barber Foods
  • Foley Hoag - Emerging Enterprise Center

     
     
    BarberFoods
     
     
    Since launch, the site has experienced an increase in site visits of 280% with nearly 80% being new visitors due to the site’s built-in Search Engine Optimization tools.
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The SEO Life-Cycle

Keyphrase Strategy:

Research-driven investigation that identifies how your audience searches.

Site Audit:

Break down your site's search engine crawlability barriers.

Competitive Analysis:

Come out ahead of the pack after a rigorous examination of your strongest online competitors.

Site Optimization:

On-page optimization tactics that develop a keyword-centric theme for each page on your site.

Directory Research:

Category research , custom-written listings, and submission services for the three major directories.

Site Linking Endorsement:

Acquire high-quality linking partnerships from our linking professionals.

Strategic Social Media:

Your brand won't just be participating in the discussion, but will be the authority on the subject matter.

Implementation:

How many Search agencies can say they have the ability to implement? Verndale's full-service capability means you experience faster results.

Measure, Monitor, Report:

Cutting-edge tools to measure visibility and traffic – all available to you 24/7 through our powerful Search Marketing Dashboard.

Keyphrase Retargeting:

New content, changes in search volume – we understand the many reasons to refine your keyphrase strategy.

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