Search Engine Marketing

Link Popularity Development

Everyone realizes the value of inbound links to their site, but the route to acquiring additional links is tricky. Blasting random webmasters for link requests or submitting to dozens of free directories is a poor use of your time. Verndale recognizes that the key to a successful link building campaign is identifying relevant content providers and obtaining their endorsement.

Verndale’s Site Linking Endorsement (SLE) works with your team to leverage your unique value proposition in forming relationships with relevant content providers. Verndale will create a strategy for developing relevant external links to your website by identifying who will find interest, value, and relevance in your content. The SLE strategy will set a baseline for current linking, identify appropriate tactics for building new links organically, recommend the optimization of existing content, and recommend ideas for developing new content.