Pre-Launch SEO Consulting

Pre-Launch SEO Consulting

FREE
SEO
PRE-LAUNCH
CHECKLIST

Don't build a great website that no one can find. Download our SEO Pre-Launch Checklist now.

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SEO Pre-Launch Checklist
Optimize the "discovery" of your website

Download the SEO Pre-Launch Checklist to:

• Optimize web page elements prior to launching a project
• Avoid common SEO mistakes with web page components that are often overlooked
• Implement any off-site tools needed to track post-launch activity

Is the quality of your website at its optimal performance?

Now that you are close to launching your web project, use this SEO Pre-Launch checklist to position the website to rank well in search engines and ultimately drive new traffic through search referrals.

Launching a new website is exciting. Don't let the excitement cause critical optimization efforts to fall through the cracks.

Download Checklist

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Pre-Launch SEO Consulting refers to the search engine optimization (SEO) efforts that augment a website design & development project. The goal of executing a Pre-Launch SEO effort is to position the website to rank well on search queries used by its prospective audience, which will help drive additional qualified traffic through search referrals. This is accomplished through an SEO audit, keyword research, competitive analysis, and strategy implementation that enhance the website's architecture and content so that it is easily indexed by search engines.

Pre-Launch SEO optimizes the "discovery" of a website by bridging the gap between browsing behaviors and querying behaviors. "Discovery" refers to the ability of users to find the information they seek through browsing on the website and also by searching via a search engine, which is illustrated below:

User experience professionals tend to focus on user browsing behaviors without the concern for how organization, labeling, and prioritization of content affects search engine indexing. User experience professionals tend to focus on user browsing behaviors without the concern for how organization, labeling, and prioritization of content affects search engine indexing.

Meanwhile, SEO professionals often create information architectures without considering how users organize content within a website.

Building a great website that no one can find is still a common mistake among today's marketers. On the same token, if all websites were designed by SEO professionals, the web would be a pretty dull environment. Pre-Launch SEO prevents web design projects from falling victim to one of these two scenarios.