Search Engine Optimization

Search Engine Optimization

FREE
SEO
PRE-LAUNCH
CHECKLIST

Don't build a great website that no one can find. Download our SEO Pre-Launch Checklist now.

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SEO Pre-Launch Checklist
Optimize the "discovery" of your website

Download the SEO Pre-Launch Checklist to:

• Optimize web page elements prior to launching a project
• Avoid common SEO mistakes with web page components that are often overlooked
• Implement any off-site tools needed to track post-launch activity

Is the quality of your website at its optimal performance?

Now that you are close to launching your web project, use this SEO Pre-Launch checklist to position the website to rank well in search engines and ultimately drive new traffic through search referrals.

Launching a new website is exciting. Don't let the excitement cause critical optimization efforts to fall through the cracks.

Download Checklist

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A critical component of any Search Marketing program, Search Engine Optimization (SEO) can be one of the most cost-effective and successful strategies for maximizing visibility and driving qualified users to your web site.

Natural search engine optimization, also known as organic search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a web site by strategically improving the position of the site within the natural results of search engines like Google, Yahoo, and Bing. SEO services often include modifications to web site code, information architecture, and content, as well as targeted link acquisitions.

Verndale’s collaborative Search Engine Optimization process puts you in the driver’s seat. Our team works closely with yours to develop a custom SEO implementation plan that takes into account internal resources, competitive threats and opportunities, total marketing mix, agency relationships, and more. And at Verndale you’re never more than a mouse click away from detailed activity reporting, financial statements, and our Search Marketing Dashboard.

Verndale's SEO Packages

Verndale offers four unique SEO Packages – containing specific, proven SEO techniques designed to fit any organization. Whether you're just starting out with SEO or looking to take full advantage of every SEO best practice, we have the right solution for you.

Which Package is right for me?

• Quick Boost

Quick Boost is suited for the organization that is just getting started with SEO and is looking for the highest impact on visibility improvement for the budget–conscious.

• On-Page Optimization

This package is suited for websites with strong external link credibility (link popularity), but website content is not optimized around keywords used by its audience.

• Credibility Enhancement

This is ideal for organizations who have undergone a keyword research and on–page optimization effort, but is lacking external link quality and volume.

• Premium Campaign Package

Our Premium SEO Campaigns are for organizations who rely on organic search referral traffic to generate new business and is focused on long-term SEO growth.

• Quick Boost
• On-Page Optimization
• Credibility Enhancement
• Premium Campaign

Package Options

Keyphrase Strategy Keyphrase Strategy Description: Data-driven research and qualitative analysis of your audience's search behavior that identifies the terms they use to to find you and your competitors. Value Proposition: Understand the keyphrases used by your audience to drive qualified search referral traffic to the site. Opportunity Cost: A lack of search engine visibility on target keyphrases will cause site owners to lose traffic to top ranking competitors. Prerequisite: None Packages: Quick Boost On-Page Optimization Premium Campaign
Baseline Visibility Report Baseline Visibility Report Description: Measures pre-deployment search engine visibility and traffic and sets the baseline for campaign success measurement. Value Proposition: Understand the ROI of the SEO campaign. Opportunity Cost: Progress will be overlooked; weaknesses won't be addressed. Prerequisite: Keyphrase Strategy Packages: Quick Boost On-Page Optimization Premium Campaign
Search-Leveraged Competitor Report Search-leveraged Competitor Report Description: Thorough analysis of the search engine visibility of your online and offline competitors on competing non-branded target keyphrases along with actionable recommendations that will ensure you stand out amongst them. Value Proposition: Come out ahead of the pack after a rigorous examination of your strongest online competitors. Opportunity Cost: Certain strategies employed by top ranking competitors may not be leveraged. Prerequisite: None Packages: Premium Campaign
Site Strategy Site Strategy Description: Comprehensive analysis that breaks down the technical and SEO performance barriers that are negatively impacting your site's search engine visibility. Value Proposition: Identifies and rank orders the areas of the site that deserve the most attention. Opportunity Cost: Certain crawlability barriers may go undetected. Prerequisite: None Packages: On-Page Optimization Premium Campaign
Keyphrase Mapping Keyphrase Mapping Description: Carefully selected keyphrases from the Keyphrase Strategy mapped to individual pages on the site. Value Proposition: Reinforces content themes by optimizing around one keyphrase that helps generates a top ranking. Opportunity Cost: Causes ambiguity for search engines to determine which keyphrase to associate with the page. Prerequisite: Keyphrase Strategy Packages: Quick Boost On-Page Optimization Premium Campaign
Site Optimization Tags Site Optimization Tags Description: Optimized meta title, description and ALT tags using our proprietary optimization techniques. Value Proposition: Search engine advise against duplicate meta tags and use them to determine keyword relevance. Opportunity Cost: Non-targeted meta tags are not useful for users and do not help page rankings. Prerequisite: Keyphrase Strategy, Keyphrase Mapping Packages: Quick Boost On-Page Optimization Premium Campaign
URL Optimization & Redirect URL Optimization & Redirect Description: Optimized page URL structure using our proprietary techniques. Value Proposition: Search engines use keywords in the URL as indicators. Opportunity Cost: Ability to rank on target keyphrases is hindered when they are not part of the URL. Prerequisite: Keyphrase Strategy, Keyphrase Mapping Packages: Quick Boost On-Page Optimization Premium Campaign
XML Sitemap XML Sitemap Description: Development of an optimized XML Sitemap that houses all site URLs , optimized for search engines retrieval. Value Proposition: Increases the number of pages indexed, therefore increasing rankings. Opportunity Cost: Search engines may not fully index your site. Prerequisite: None Packages: Quick Boost On-Page Optimization Premium Campaign
Robots.txt Robots.txt Description: Development of a Robots.txt file to direct search engines on which directories of the site to index and omit from the index. Value Proposition: Prevent search engines from displaying content that is not meant for the general audience. Opportunity Cost: Site may not be indexed appropriately. Prerequisite: None Packages: On-Page Optimization Premium Campaign
Internal Linking Internal Linking Description: Intra-linking strategy that helps search engines associate the target keyphrase for each page by developing a strategic site-wide linking scheme. Value Proposition: Increases the page's search engine rankings through use of strong anchor text links. Opportunity Cost: Lack of an internal linking structure is not useful for users and do not help page rankings. Prerequisite: Keyphrase Strategy, Keyphrase Mapping Packages: On-Page Optimization Premium Campaign
Copy Optimization (SEO Copywriting) Copy Optimization (SEO Copywriting) Description: Optimized copy that reinforces content theme around target keyphrase using our proprietary copy optimization techniques. Value Proposition: Increases the page's search engine rankings. Opportunity Cost: Hinders the objective of reinforcing content themes through proper keyphrases repetition in copy. Prerequisite: Keyphrase Strategy, Keyphrase Mapping Packages: On-Page Optimization Premium Campaign
404 Page Strategy 404 Page Strategy Description: 404 trapping page that is optimized for both user experience and search engine robots. Value Proposition: Improve usability and crawlability that lead to improved rankings. Opportunity Cost: Rankings may dip if a 404 page is not optimized for search engines. Prerequisite: None Packages: On-Page Optimization Premium Campaign
Code Cleanup/Site Speed Optimization Code Cleanup/Site Speed Optimization Description: Technical review of code templates that identify areas that are hindering optimal search engine indexing. Value Proposition: Clean code and site speed are accounted for in the engines' algorithms. Opportunity Cost: Competing sites with cleaner code and faster load times may rank higher. Prerequisite: None Packages: On-Page Optimization Premium Campaign
Social Media Optimization Social Media Optimization Description: Verndale will take your online presence to the next level by developing a social media plan that not only has you participating in the social discussion, but making sure your voice is an authority. Value Proposition: Learn what's working and where focus should be directed. Opportunity Cost: Realization of user behavior and site performance backed by hard data will not occur. Prerequisite: None Packages: Credibility Enhancement Premium Campaign
Site Linking Endorsement (SLE) Site Linking Endorsement (SLE) Description: Verndale targets the number one factor of the search engines' algorithm with the refinement of existing external links and research of new linking opportunities. Value Proposition: The quality and quantity of your external links is the most important algorithm factor. Opportunity Cost: If external links are not strong, rankings will follow similar suit. Prerequisite: None Packages: Credibility Enhancement Premium Campaign
Local Search Strategy Local Search Strategy Description: Submission and optimization of business listings in local search engines. Value Proposition: Drive increased search referrals from local search listings. Opportunity Cost: Users may be unable to locate the businesses locations through major search properties. Prerequisite: None Packages: Credibility Enhancement Premium Campaign
Search Leveraged PR Best Practices Search Leveraged PR Best Practices Description: Optimization and distribution of press releases that maximizes the exposure of each release and sends qualified traffic to the site. Value Proposition: Increased press release exposure and referrals to site. Opportunity Cost: Less press release reads and less traffic from links on the press releases. Prerequisite: None Packages: Credibility Enhancement Premium Campaign
Online Credibility – Directory Strategy Online Credibility – Directory Strategy Description: Verndale will research and select relevant categorizes within the three major directories: DMOZ, Yahoo!, and Business.com to enhance your online credibility. Value Proposition: Links from directories are highly credible and improve rankings. Opportunity Cost: Weakened online credibility, which translates to weaker visibility. Prerequisite: None Packages: Quick Boost Credibility Enhancement Premium Campaign
Analytics Management & Campaign Reporting Analytics Management & Campaign Reporting Description: Verndale will help customize your web analytics dashboard with comprehensive tracking systems in place. Your search team will also develop detailed monthly reporting of search engine visibility and in-depth traffic analysis. Value Proposition: Learn what's working and where focus should be directed. Opportunity Cost: Realization of user behavior and site performance backed by hard data will not occur. Prerequisite: None Packages: Quick Boost On-Page Optimization Credibility Enhancement Premium Campaign