Search Engine Marketing

Web Analytics Management

How long does an average visitor spend on your website? What percentage of site visitors are you converting to qualified leads or customers? Answer these questions and more with Verndale’s web analytics services. By understanding user behavior you can determine the effectiveness of marketing efforts including traffic generation, lead conversion, site usability and more. Verndale’s Analytics experts provide audit and configuration guidance that ensures you’ve got access to the data you need to make confident and informed decisions.

Our Analytics Services Include:

• Goal Set-Up
• Filtering
• Segmentation
• AdWords Integration
• Campaign Tracking
• Conversion Funnel Analysis
• Training
• Competitive Benchmarking
• Site Enhancement Recommendations
• Visitor Trending Information

Search Marketing Reports
Quickly and easily access your custom reports through Verndale’s Search Marketing Dashboard. Our Search Marketing Dashboard provides you with critical human analysis and reporting on site traffic trends, overall keyword conversion, campaign spending breakdown, and geo-location of your site's visitors.

Organic SEO Report
The organic SEO Report demonstrates how targeted keyphrases for a site are currently ranking in the organic search results on Google, Yahoo, and MSN.

Traffic and Trends Report
The Traffic and Trends Report provides specific statistics on the activity currently taking place on your website. Information includes total visits, unique visitors, top page views, visitor sources, and top keywords.

Pay-Per-Click Report
The Pay-Per-Click Report evaluates the performance of each campaign within an online advertising campaign.

Site and Linking Analysis Report
The Site and Linking Analysis Report provides a snapshot view of the current status of incoming links to the site as well as a status of the site’s indexibility and marketing messaging.

Verndale’s Analytics experts are fluent in: Google Analytics, Omniture Analytics, WebTrends Marketing, Urchin Analytics, and Google Adwords and Yahoo! Sponsored Search Reporting.