Search Engine Marketing

Web Design SEO Service from Verndale

In-Project Search Engine Optimization (In-Project SEO) refers to the search engine optimization (SEO) efforts that augment a website design & development project. The goal of executing an In-Project SEO effort is to position the website to rank well on search queries used by its prospective audience, which will help drive additional qualified traffic through search referrals. This is accomplished through keyword research, competitive analysis, and strategy implementation that enhance the website’s architecture and content so that it is easily indexed by search engines.

In-Project SEO optimizes the “discovery” of a website by bridging the gap between browsing behaviors and querying behaviors. “Discovery” refers to the ability of users to find the information they seek through browsing on the website and also by searching via a search engine, which is illustrated below:

User experience professionals tend to focus on user browsing behaviors without the concern for how organization, labeling, and prioritization of content affects search engine indexing.

Meanwhile, SEO professionals often create information architectures without considering how users organize content within a website.

Building a great website that no one can find is still a common mistake among today’s marketers. On the same token, if all websites were designed by SEO professionals, the web would be a pretty dull environment. In-Project SEO prevents web design projects from falling victim to one of these two scenarios.