Web Strategy Framework

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The Cost of Marketing in the Digital Age

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• Benchmark your marketing budget against the competition
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• Find out what mediums are dominating interactive spend

Is it time to adjust your marketing strategy and adopt new interactive marketing techniques?

Marketing tactics are transforming as we move further along in the digital age. With an increasing amount of organizations investing and spending marketing budgets on interactive tactics, organizations are expanding their breadth and their marketing mixes are growing more robust.

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Web Strategy Framework

Maximize the business benefits of your next web site or web marketing initiative with Verndale’s Web Strategy Consulting Framework – the technology roadmap for building it right. Our proven engagement model will:

• Identify unique opportunities and risks within your strategic management, marketing and operational strategies where online assets can be leveraged as a potential solution.
• Establish baseline standards and user group profiles to determine unmet needs and/or competitive threats.
• Leverage existing business systems and marketing assets to deliver cost-effective and scalable solutions that are consistent with your technology strategy.
• Define the scope and priority of your web design and technology investments based on their anticipated impact and measurable results.

Each of a series of meetings has a focused objective and builds upon the information and feedback we’ve gathered from meetings prior. The deliverable is a comprehensive web strategy and requirements document, inclusive of detailed project definition, version release planning, cost and timeline guidance, and more.