Verndale Newsletter April 2010

New at Verndale

 

For the third consecutive year, The Boston Business Journal named Verndale one of the fastest growing private companies in Massachusetts during its annual Pacesetters event on April 16th. Moving up fifteen spots to number 19, this award recognizes Verndale's skill in managing a rapidly growing company in a highly competitive business environment.

Mark your calendars for Tuesday, May 25th and join our Director of Search Engine Marketing, Sean Rusinko for our latest educational webinar - Getting the Most out of Google Analytics. During this session, Sean will help you learn how to leverage analytics data for conversion optimization and improved website performance.

Verndale thanks Sitecore for organizing Dreamcore 2010. Members of Verndale's consulting, sales and engineering departments engaged in this jam-packed 2-day conference. Stay tuned for an event recap and highlights in an upcoming blog post.

On May 18th, Verndale will be exhibiting at the New England Xpo for Business at the Boston Convention & Exhibition Center. Be sure to swing by booth #219 to say hello. Joe Zarrett will be leading a free seminar during this event – 'Master Your Website: Cutting-Edge Strategies to Beat the Competition.' Sign up for Joe's seminar today.

Verndale congratulates Foley Hoag for their recent recognition at the 2010 LMA Your Honor Awards. Foley Hoag's Emerging Enterprise Center website was awarded 2nd place in the Best Web Site: Firm, Practice or Industry category.

Lastly, Verndale welcomes Bay Path College and W. P. Carey & Co. as this month's newest clients.

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Static vs. Dynamic Websites

 

Static vs. Dynamic Websites

A static website is a collection of standalone HTML pages hosted on a server. In other words, unless you have access to the server files, you have very little control in managing the content. Similar to a print advertisement, once the content is published… 

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How to Select The Best Content Management System

 

How to Select The Best Content Management System

With a growing supply of Content Management Systems (CMS) in the market, selecting the best content management system for your organization can be a costly and highly time-consuming effort. How can you sort through the products? How can you know which…

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Image Search: No Keywords Involved

 

Image Search: No Keywords Involved

What do you think the most recognizable logo is in 2010? Is it McDonald's golden arches or Apple's apple? An identifiable logo of this magnitude is almost impossible to overlook, but what if your logo isn't as familiar? What if someone…

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Ongoing Engagements

In addition to project-based engagements, Verndale provides ongoing strategy, search marketing, and support services to many of our clients, including those featured here:


Iatric SystemsIatric Systems, a leading provider of healthcare software applications, engaged Verndale's Search Engine Optimization team to help generate awareness and drive traffic to its newly launched microsite, Security.Iatric.com. Verndale developed and implemented an optimization strategy that quickly yielded a 167% increase in Google rankings from the baseline in November 2009 to March 2010 and achieved first-time visibility on Iatric's top three non-branded targeted keyphrases. Website traffic from organic search referrals also increased 39% from December 2009 to March 2010.

Did You Know?

In the last few months, LinkedIn has been busy adding features that greatly improve the overall functionality, utility, and reach of the social networking platform. Recent additions include, Twitter Integration, News Sharing Updates, Company Follow and more.

Be sure to join the Verndale Group on LinkedIn. Engage in a discussion or two and catch up on other news and events.


Websites that Work

Our monthly choice for the coolest sites on the Web.

Mashpedia

http://www.mashpedia.com/
Mashpedia is a real-time encyclopedia that aggregates multiple live web feeds about a specific topic and converts them into a structured and easily readable layout. Since real-time content is ranked with the most recent coming first, Mashpedia provides new information each day - even if you're looking at the same article.

   
15.4 billion

The amount of core searches Americans conducted last month, up 7% from February, with Google Sites accounting for 65.1% of the market share.


Source: comScore

   
1,200

The amount of major and minor domestic commercial aircraft scheduled to have in-flight internet access onboard by the end of this year.


Source: PCMag

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