News

Amherst, MA and Boston, MA - June 23, 2008 – Dexrex recently engaged Verndale as a Search Marketing partner to promote Dexrex in the social media arena. Verndale will provide social media optimization services intended to place Dexrex in front of instant message and texting communities through industry blogs and news sources.

In the first few weeks of this engagement Verndale has already helped position Dexrex as an authority in the message archiving space, with lead article pick-up by some of the most highly-visited technical blogs and new sources on the Internet, including: lifehacker.com, dowloadsquad.com, mashable.com, buzz.yahoo.com, and rimarkable.com. Moving forward, Verndale intends to position Dexrex in front of Myspace, Facebook, and other social networking communities, in a continued social media optimization effort.

"As a small tech company, Dexrex is happy to be working with a marketing firm that understands our needs," said Derek Lyman, CEO of Dexrex. "Verndale's strategic expertise allows us to focus our attention where it matters most -- on our users and our product.”

“Verndale is thrilled to have been selected by Dexrex as their Search Marketing partner”, said Joe Zarrett, President of Verndale. “Dexrex is an ambitious and smart technology company - a true category pacesetter. We look forward to helping them realize improved search visibility, social media presence, and conversion.”

About Verndale
Founded in 1998, Verndale has helped hundreds of emerging and mid-sized organizations maximize the value of their web assets. Experienced in website design, application development, integration services, and online marketing, the company helps clients meet the challenges of business today in innovative and forward thinking ways. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm has been recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information visit www.verndale.com.

About Dexrex
Dexrex is an information technology company that provides free consumer and business textual data management services for instant message (IM) networks and mobile text (SMS) messages. The company began in 2005 as a student project at the University of Massachusetts at Amherst. Founders Richard Tortora and Derek Lyman had a passion for improving IM, and helping people to better understand their online interactions. The company’s goal is to organize textual communication and make all text portable. For more information visit www.dexrex.com.

Media Contact:
Matt Boulanger
Marketing Manager
617-399-8797      
mboulanger@verndale.com