Boston, MA - January 12, 2011 – Verndale, an award-winning digital agency, is proud to announce members of Verndale’s program management, search engine marketing, and engineering teams recently became Adobe® Certified Experts (ACE) – demonstrating their proficiency with the Adobe Test&Target product, part of the Adobe® Digital Marketing Suite of applications for online business optimizations.
Adobe Test&Target gives marketers a conversion website optimization tool with the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application.
With Test&Target, marketers have direct control to quickly and continually execute multiple A/B testing and multivariate testing (MVT), measure effectiveness and relevance of content across any online channel, and increase content relevance through segmentation, targeting and automated personalization.
“Obtaining the Test&Target certification provides us with the ability to assist our clients in running strategic tests to determine optimal content to display on their website,” says Rebecca Chaplick, Senior Program Manager at Verndale. “This powerful technology gives us the tools necessary to effectively promote the most relevant customer experience and ultimately site conversions.”
Visit Adobe’s Test&Target product overview page for more information, as well as Adobe® TV for a detailed video showcasing the key features and benefits of the product.
About Verndale
Verndale is an award-winning, full-service digital agency successfully combining deep expertise in web strategy, design, development, and search marketing to deliver powerful digital solutions that captivate, engage, and inspire. Verndale is a Microsoft Certified Development Partner and maintains active partnerships with many of the leading Content Management, Portal, Commerce, Search, Analytics, and E-Mail Marketing platforms. Verndale has earned numerous honors for technical and creative excellence, and has been repeatedly recognized by Inc. Magazine as one of the fastest-growing private companies in the US. The agency continues to sustain significant growth while expanding upon a nationwide client-base. For more information, visit www.verndale.com.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.