Managed Services

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Managed Care for Your Business-Critical MarTech Investments

As Technology and Marketing leaders, you focus on a singular goal: Creating the best possible customer experience within your brand.
To achieve this vision, your marketing technology capabilities must continuously evolve. No amount of careful planning and research in building your application can ever fully prepare you for first contact with the real world. Knowing the challenges that inhibit teams from maximizing the returns on their investments, we have assembled the most sophisticated Marketing Technology focused Managed Services Program in the marketplace.

Verndale Managed Services

Always Up and Always On

You have to be prepared to move quickly and continuously to keep up with customer and business expectations. We’re not just the infrastructure guys, nor are we the global body shop. Rather, we are the strategic specialists helping our clients evolve their brand experiences one program at a time.

Overview

Better Together

Verndale offers custom programs driven by dedicated, cross-functional, marketing technology platform experts. In delivering these programs, we call upon an agile approach to proactively manage critical infrastructure and build platform enhancements while simultaneously advancing our clients’ overarching digital marketing maturity.

Demand Generation

Experience Marketing

Reporting

Annual Application Upgrades

Third Party Infrastructure Collaboration

Performance & Monitoring

Proactive Application Monitoring

Verndale Azure Cloud

Proactive Infrastructure Monitoring

Uptime SLA

Alerts & Escalation

Monthly
Development Services

Cross Functional Team Access

Backlog Grooming
& Scheduling

Scheduled Deployments

PROJECT
MANAGEMENT

QUARTERLY HEALTH
ASSESSMENT &
ROADMAPPING

24/7/365
HELP DESK

SERVICES

Verndale's digital marketing services focus on improving the quantity and quality of traffic through demand generation activities; enhancing the experience for all users and understanding the performance of marketing efforts to guide strategies moving forward.

Demand
Generation

Paid efforts and outsourced lead generation. Owned (SEO, email, etc.) and Earned.

Experience
Marketing

Personalization
Testing & Optimization
Marketing Automation

Value-Based
Reporting

Omnichannel insights and reporting tied to delivered business value.

DEMAND
GENERATION

Paid efforts and outsourced lead generation. Owned (SEO, email, etc.) and Earned.

EXPERIENCE
MARKETING

Personalization
Testing & Optimization
Marketing Automation

VALUE-BASED
REPORTING

Omnichannel insights and reporting tied to delivered business value.

Whether you're looking to have an application hosted and managed within Verndale's Azure Cloud or need dedicated support with a third party provider such as Rackspace, AWS or internally, we have you covered.

Annual Application Upgrades

Third Party Infrastructure Collaboration

Response SLA

Proactive Application Monitoring

Annual Application Upgrades

Third Party Infrastructure Collaboration

Response SLA

Proactive Application Monitoring

Verndale provides cloud hosting built on the Microsoft Azure platform via both IaaS and PaaS models.
By building atop Azure, we're able to offer a variety of scalable, secure, and cost effective enterprise-class hosting services to our clients while also providing highly personalized hosting management that scales with demand.

Verndale Azure-Cloud

Proactive Infra-
structure

Monitoring

Uptime SLA

Alerts & Escalation

Verndale Azure Cloud

Proactive Infrastructure

Monitoring

UptimeSLA

Alerts & Escalation

ENGAGEMENT MODEL
THE PROCESS

How Does it Work?

Your dedicated team will collaboratively execute against a monthly plan based on our proven methodology.

  • Platform Inspection

    Let’s look under the hood. Our cross-functional platform experts review the extensibility of the implementation, identify relevant KPI’s, review infrastructure requirements and make prioritized recommendations on the application prior to onboarding into the program.

  • Digital Marketing Program
    Evaluation

    Verndale can review all ongoing digital marketing campaigns (Demand Gen, Experience Marketing and Reporting) that are critical to the success of the implementation and make recommendations for the right fit monthly program.

  • Application Roadmap
    & Recommendations

    Let’s lay it all out there. Verndale will create or evolve an application roadmap that includes the findings from the initial inspection, outline proper technical documentation & standards as well as highlights any necessary remediation prior to recommending and moving into a custom program. The roadmap will become a guiding force to evolving the application.

  • Program & Operational Alignment

    Let’s work together. We’ll collaboratively determine the monthly services that’ll be required to proactively monitor, maintain and evolve the application. Additionally, we’ll show you the ropes, review all protocols and set communication/system standards for an efficient, transparent working partnership.

  • Monthly Services

    Let’s execute and evolve. Verndale can provide a suite of proactive infrastructure and application services to ensure the health of the experience. Roadmap prioritization, support backlog grooming, and all retained service work will be executed and reported against through Verndale’s ticketing system. And Verndale’s globally staffed, always on, 24/7/365 Help Desk is your first line of defense against the often unexpected!

FAQ
  • Managed Services is closely aligned with IT – what makes this program different?
  • What is the pricing structure for the program?
  • Are there dedicated resources and subject matter experts for the individual offerings?
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