Managed Services

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Marketing and IT -The New Power Couple

Creating a common language between marketing and IT is critical when looking to mature an organization’s digital marketing and evolve the brand experience over time. At Verndale, we speak that language and provide a suite of cross-functional services to ensure that both marketing and technology needs are met through one unified program.

Verndale Managed Services

Digital Marketing + Technology

Our managed services program is all about you and helping you align marketing and technology with your business objectives. With a strong foundation and services customized to your needs, our team is ready to support your organization's growth and marketing maturity.

Overview

One Foundation, Many Options

No two applications are created equal and no two digital marketing programs are the same. At Verndale, we know that within every organization there is a level of uniqueness, which is why our managed services program is fully customizable to meet your digital marketing and technology needs.

ENGAGEMENT
MANAGEMENT

ROADMAP

QUARTERLY HEALTH
ASSESSMENT

DEMAND GENERATION

SEO, Content Marketing, Social Strategy,
Off-site Campaigns

EXPERIENCE MARKETING

Personalization, Testing, Email / Marketing Automation

REPORTING

Engagement Scoring,
Monthly Reporting

APPLICATION SERVICES

Application Enhancements, Software Upgrades, Warranty

INFRASTRUCTURE

Hosting Management,
Verndale Hosting

PERFORMANCE & MONITORING

SLA
Response & Resolution Time

DEVELOPMENT

EXPERIENCE DESIGN

CONTENT

SERVICES

Verndale's digital marketing services focus on improving the quantity and quality of traffic through demand generation activities; enhancing the experience for all users and understanding the performance of marketing efforts to guide strategies moving forward.

DEMAND
GENERATION

Paid efforts and outsourced lead generation. Owned (SEO, email, etc.) and Earned.

EXPERIENCE
MARKETING

Personalization
Testing & Optimization
Marketing Automation

VALUE-BASED
REPORTING

Omnichannel insights and reporting tied to delivered business value.

DEMAND
GENERATION

Paid efforts and outsourced lead generation. Owned (SEO, email, etc.) and Earned.

EXPERIENCE
MARKETING

Personalization
Testing & Optimization
Marketing Automation

VALUE-BASED
REPORTING

Omnichannel insights and reporting tied to delivered business value.

Verndale offers a variety of platform services that ensure application stability, performance and availability while providing the support needed in order to enhance and evolve your investment.

PERFORMANCE &
MONITORING

Our team monitors applications and infrastructure to ensure optimal uptime and performance.

HOSTING &
INFRASTRUCTURE
MANAGEMENT

Management of your entire environment to ensure applications always have what they need to run at peak performance.

APPLICATION SERVICES

A cross-functional team to evolve your applications along your strategic roadmap.

PERFORMANCE &
MONITORING

Our team monitors applications and infrastructure to ensure optimal uptime and performance.

HOSTING &
INFRASTRUCTURE
MANAGEMENT

Management of your entire environment to ensure applications always have what they need to run at peak performance.

APPLICATION SERVICES

A cross-functional team to evolve your applications along your strategic roadmap.

ENGAGEMENT MODEL
THE PROCESS

Here’s How it Works

In order to build your customized managed services program, we need to understand the who, what, where, when and why of your digital ecosystem.

Managed Services Assessment

Survey

Determining a baseline of digital marketing and technology maturity to identify areas for further assessment.

Digital Health Assessment

A look under to hood to understand application, website(s) and marketing efforts performance.

Program Definition & Roadmap

Building a customized managed services program and defining a roadmap for ongoing success together.

Next: Managed Services Program

   

Survey

Determining a baseline of digital marketing and technology maturity to identify areas for further assessment.

   

Digital Health Assessment

A look under to hood to understand application, website(s) and marketing efforts performance.

   

Program Definition & Roadmap

Building a customized managed services program and defining a roadmap for ongoing success together.

Next: Managed Services Program

Managed Services Program

Digital Marketing

Demand Generation
Experience Marketing
Value-Based Reporting

Engagement Management

Monthly Updates
Quarterly Updates
Help Desk

Technology

Performance & Monitoring
Hosting & Infrastructure Management
Application Services

FAQ
  • Managed Services is closely aligned with IT – what makes this program different?
  • What is the pricing structure for the program?
  • Are there dedicated resources and subject matter experts for the individual offerings?
Insights