Strategy

< Back to Capabilities

Developing the blueprint for your digital marketing program.

Whether your goals lie within brand awareness, increasing top line, optimizing bottom line, merging user experiences or better connecting with your target audience, our strategy team crafts tailored and comprehensive digital marketing programs to satisfy business objectives and bridge the gap between creative and technology. Rooted in research that includes both data and qualitative analysis, we craft a vision for your organization's strategy and a digital marketing roadmap that will get your there.

In addition to developing the blueprint for your digital marketing program, we will help you execute on it through a number of Digital Marketing Campaigns (DMCs). Our team is stacked with subject matter experts in SEO, SEM, Analytics, Email, and social marketing among others. By strategically planning for both the short and long-term we ensure that our clients have digital marketing plans that not only evolve, but we help keep them one step ahead of their competition at all times.

Finally, our Experience Management (XM) consulting practice is one of Verndales biggest competitive differentiators in the marketplace. Our team of seasoned strategists help our clients build the foundational strategy for their analytics, personalization, A/B & MV testing and marketing automation through strategic planning workshops, developing roadmaps, implementation and training. We work closely with a number of enterprise-level Experience Management Platforms including Sitecore, EPiServer and The Adobe Marketing Cloud.