SeaWorld Parks & Resorts Orlando's Discovery Cove is a high-end day resort, offering guests a limited-availability, interactive experience with fish and wildlife in an exclusive tropical setting. Admission is limited each day to ensure guests have a relaxed, unique experience and serves as the ultimate experience at SeaWorld Parks and Resorts Orlando.
They had made a significant investment in Sitecore for their other sites but a legacy platform caused limitations to the platforms features and a rash of technical issues.Areas of Opportunity:
SeaWorld needed the site redesigned to leverage Sitecore's Experience Marketing (XM) features and deliver a truly unique, multi-device digital experience.
Developed a solution plan, created comprehensive functional documentation and rebuilt the site on top of the existing Sitecore instance.Areas of Enrichment
Developed comprehensive documentation to detail the full range of site functionality.
Engaged with SeaWorld team at a detailed level throughout the project.
Drafted formal documentation and prototyped the mobile experience.
Integrated with ecommerce platform that was used to facilitate the reservations and shopping cart experience.
Defined business goals, validated and prioritized features and functionality.
Drove architectural review, functional definition, and mobile requirements.
Determined need for premium site to match Discovery Cove high-end experience.
Incorporated mobile experience into partially completed design.
Used agile design concepts to co-develop solutions with SeaWorld.
Developed standard for migration and redesign for other park sites.
Completed the partially built Sitecore implementation.
Built service interface to eCommerce systems enabling control through experience management platform.
Used Sitecore best practices to build a mobile experience and enhance desktop version.
Defined KPI and Analytics to measure performance.
Leveraged the full features of Sitecore customer experience management platform.
Designed site to distinguish it from all other SeaWorld sites.
The new site is now the template for future sites. Designed with best practices in mind, the site sets a firm foundation for all future development.