White Paper

Digital Marketer's Guide to Web Platforms

Do you know enough about the platforms that your websites are built in?

Choosing a platform is a contentious subject for a lot of people. For some organizations it's easy, but for other companies that have neither a project nor a development team to mandate one platform from another, how do you determine which platform is the right one?

This white paper is designed to give you, the marketer, enough knowledge to participate in those platform discussions with your IT staff and agency.

Download this Whitepaper to:

  • Basic knowledge about the four major types of web platforms.
  • Advantages and shortcomings of these platforms to help you map them to your organization's requirements.
  • How to join the conversation with your IT staff or digital agency when determining the right platform.