White Paper

Google, Voice Search, and the Evolution of the Modern SERP

Ryan Tepperman , Digital Marketing Manager

As is tradition in the tech world, there’s rarely ever time to adjust to one major innovation before the next one is upon us. It probably feels like just yesterday when you were reading predictions about the rise of mobile search due to the increasing popularity of smartphones – predictions that have since come to fruition.

Although mobile dominates the search landscape today, voice search looks poised to take the throne in the years ahead. According to Comscore, 50% of all searches will be voice-based by 2020, and voice shopping is expected to grow to a more than $40 billion industry in the U.S. and U.K. by 2022.

But before you start investing in voice search – and potentially repeating the mistakes many companies made during “Mobilegeddon” – it’s important to understand how we got here in the first place. Similar to most prominent trends in search, voice didn’t just arrive out of the blue; it’s a tale of technology evolving quickly, users adapting to that new technology, and search habits changing in the process. And, in many ways, these changes can largely be traced to one company: Google.

Download this free whitepaper from Verndale and Voicify to get insights on:

  • How SERPs have changed over the past few years, and how our search habits have evolved as a result.
  • The current state of voice search, along with predictions about voice’s rise in the upcoming years.
  • The ways in which your company can leverage this information and data to develop a voice search strategy that’s built to last.