Developing your path to personalization
We partnered with Sitecore to bring you all you need to know about your path to implementing personalization on your website. This whitepaper covers the 9 key aspects of fostering strong relationships with your customers through utilizing personalization. In it we will cover:
- Getting to know your audience through audience segments and mapping the customer journey
- Establishing your goals to guide your path to personalization
- Planning, implementing, and testing your personalization framework
- Leveraging features like geolocation, localization, and using third-party data sources
- Institutionalizing personalization and bringing it beyond just your website
Download the whitepaper to learn more.
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