White Paper

Path to Personalization

Developing your path to personalization 

We partnered with Sitecore to bring you all you need to know about your path to implementing personalization on your website. This whitepaper covers the 9 key aspects of fostering strong relationships with your customers through utilizing personalization. In it we will cover: 

  • Getting to know your audience through audience segments and mapping the customer journey
  • Establishing your goals to guide your path to personalization
  • Planning, implementing, and testing your personalization framework
  • Leveraging features like geolocation, localization, and using third-party data sources
  • Institutionalizing personalization and bringing it beyond just your website


Download the whitepaper to learn more.