White Paper

Sitecore xMarketing and Google Analytics: Taking the Next Step in Digital Marketing

Sitecore xMarketing and Google Analytics: Taking the Next Step in Digital Marketing

Better understand where your organization is today, where it needs to be tomorrow and how to tell a story with your data to justify the path to get there.

Advances in technology continue to offer opportunities to marketers looking to better understand customers and grow their businesses. Enlightened, digital marketers are constantly on the lookout for better ways to leverage the amazing new tools available to them.

Two such tools are Sitecore's xMarketing (formerly the DMS) and Google Analytics; both offering advanced ways to gain insight into customer behavior and marketing effectiveness, but when combined can take your marketing efforts to the next level.

DOWNLOAD THIS WHITE PAPER TO:

  • Take a deep dive into Sitecore's xMarketing features, and how the enhanced suite of tools combines leading edge digital marketing technologies all within one product.
  • Understand the true strengths of Google Analytics, beyond website activity and conversions tracking.
  • Discover how you can create a powerful Google Analytics and Sitecore xMarketing combination that will help drive your marketing efforts forward.