Methodology Growth Strategy

Customer experience is the gatekeeper to business growth. We help CX leaders understand, inform, and optimize every step of that journey to drive the best possible outcomes.



Verndale’s Growth Strategy team has decades of experience partnering with marketing and technology leaders to unlock the value of the customer journey to drive revenue and innovation, stay ahead of change to maintain a competitive advantage, and leverage real-time data and insights to make smarter decisions faster.

We focus on outcomes, not output, and know how to connect the dots of that journey to the bottom line.

Want to learn more? Reach out now.


Mastering your Micro-Moments

  • Success Roadmapping
  • Research & Testing
  • Customer Journey Mapping
  • Commerce Strategy
  • Governance & Operational Alignment
Must Have

Download our NECXT™ App


Every successful journey needs a map. Verndale helps brands frame the customer experience, and their technology investments, in context with business strategy and the opportunities that drive growth and create value.

  • Business & Innovation Consulting
  • Competitive Benchmarking
  • Marketing Technology Assessment
  • Data & Measurement Planning
  • Strategic Roadmaps
Annual Report

Key technologies shaping the future of CX


Verndale's cross-functional research and testing team helps brands gain actionable insights into market opportunities, uncover consumer data that drives strategy, and define, test, and measure the experience pathway that produces the best results for everyone involved.

  • Market Research
  • User Research
  • UX Strategy
  • Usability Testing & Reporting
White Paper

Download our 2018 CX Survey


Your customer’s journey is paved with detours. A hiccup along the way can steer everything in another direction. Onto the road of indecision. Or worse, straight into the waiting arms of the competition. Our birds-eye view of the customer journey enables a full line of sight into every touch point, and optimizes that experience for an audience of one.

  • Segmentation Strategy
  • Persona Development
  • Customer Journey Design
Case Study

Wire for success: IEWC


B2B customers expect B2C treatment, and B2C customers expect B2B buying power. They both expect a friction-free experience, with value added before, during and after the transaction. Delivering on these expectations requires end-to-end strategic, technical and operational alignment at every step, and at scale. That's where we come in.

  • Business Modeling
  • Customer Lifecycle Insights
  • Technical & Channel Strategy
  • Operational Alignment

Go Live is Just the Beginning


Transformational change isn’t easy. Building a plan for success is one thing, but implementing it effectively is another. Our strategy team understands how to drive organizational consensus, and evolve behaviors and processes around technology investments to align with strategic goals.

  • Governance Planning
  • Skill Gap Analysis
  • Operational & Process Alignment
  • Organizational and Technical Readiness