By using our site, you agree to our use of cookies. Learn More

2021 Optimizely Partner of the Year

The best-in-class platform for outcomes-based marketing and experimentation.

UNLOCK YOUR DIGITAL POTENTIAL

Optimizely was acquired by Episerver in 2020, and the two companies came together under the Optimizely brand in 2021. Together they represent the end of digital guesswork, with the ability to deliver fast, targeted, proven experiences across content and commerce.

OPTIMIZATION AS A SERVICE

Let's Talk

  • A/B, MULTIVARIATE & MULTI-PAGE EXPERIMENTS

    Browser-based WYSIWYG editor to test elements, images, layout, HTML and other front-end changes.

  • CONVERSION RATE OPTIMIZATION

    Streamline the practice of increasing the percentage of users who perform a desired action on a website.

  • CONTENT INTELLIGENCE

    Real-time understanding of the content you have at a granular level, why it engages your visitors, and prescriptive guidance on how to optimize the ROI of your content strategy.

  • CONTENT RECOMMENDATIONS

    Leverage AI to enable engagement and conversions with personalized and seamless digital experiences based on a visitor's unique interests

  • Actionable Analytics

    Use trusted real-time data, not opinions, to make informed decisions about your digital marketing.

Let's Talk

EVOLVING WITH EPISERVER

From content and commerce to experimentation, Verndale is leading the way as  Episerver and Optimizely come together as one unified brand.

Learn More About Episerver

  • Strategy Director

    Christina Watts

    Christina finds the right mix of best practices, trends, and current research to craft digital strategies for businesses. Her specialty is creating long-range plans and digital road-mapping. 

  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.

  • Senior Digital Marketing Manager

    Ryan Tepperman

    Ryan's spent a decade flexing his skills in SEO, content strategy and optimizations, and web analysis and tracking. He is also Verndale's in-house Voice technologies expert.   

  • Chief Experience Officer

    Tim Linberg

    With more than two decades of marketing and strategy experience, Tim specializes in customer experience strategy - aligning technology, brand, and business requirements to deliver better outcomes for everyone involved. He's focused on the future of customer experience, helping brands stay ahead of change, and has worked on everything from start-ups to multi-national organizations.

  • Digital Marketing Manager

    Shawn Haley

    Shawn's an all-around digital marketing expert:  with experience in SEO, inbound marketing, paid search, SEM, analytics, and technical optimization. His bread and butter is delivering data-driven digital strategy solutions that speak to the needs of clients. 

  • UX Lead

    Zachary Tetu

    Zac specializes in user research and high fidelity interactive prototyping and is passionate about data analysis and accessibility. 

Insights FROM OUR TEAM

Why Digital Strategists Should Be Excited About Episervers Acquisition of Optimizely

These strategic acquisitions and home-grown capabilities have centered the customer and their data at the axis of the Episerver Universe. This commitment that has been communicated as part of this year’s Episerver’ ...

Personalization: What Are You Waiting For

Research has shown that organizations who execute personalization strategies experience a 19% increase in conversions, so what are you waiting for? Let 2019 be the year that you finally tackle personalization head on.

The Trends Driving Success in Mobile-First Design

What does it take to succeed in mobile-first design? As you optimize your website for mobile, keep these three trends in mind.

4 Trends to Help B2B Distributors Stay Ahead of Disruption

Read about these 4 main trends that will help B2B distributors stay ahead of disruption and find innovative ways to improve both their customer experiences and operations.

5 Digital Trends That Will Transform Higher Education

There are many different ways that higher education could change in the coming years. But there’s no denying the role that emerging technologies will play in student and institutional success.

Website Design and Functionality Trends to Watch in 2021

More and more, customers get their first impressions of your brand digitally. The experiences you deliver to customers can make or break your business performance, which is why website design and functionality have to b ...

*Email