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CMS & DXP

Verndale leverages industry-leading content management platforms to enable powerful customer experiences, boost productivity, and unlock data that drives business growth.

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focus

  • Development
  • Platform Selection
  • Multi-Site Strategy
  • Personalization
  • Internationalization
  • Platform Upgrades
  • Content Management
  • Search Strategy
  • Implementation Inspections & Audits

WE MAKE CONTENT MANAGEABLE

Being able to effectively design, manage, and publish content across digital channels is essential to delivering high-impact customer journeys. Verndale brings over two decades of experience in marketing technologies to help you select, implement, and optimize the content management platform that will deliver the best business outcomes.

OUR CMS EXPERTISE

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  • As a Platinum partner in all of our primary CMS partnerships, we are experts at understanding the strengths of each platform, the best practices of implementation, and how to configure the robust options to tailor it exactly to your needs.

  • Understanding the infrastructure options and requirements for your specific application is critical to success and we know how to crunch all of the data and make the best recommendation.

  • We navigate every system you plan to integrate into your application through our integration decision workflow methodology with you to determine what kind of integration it should be and how the data should be represented.

  • Our information architecture approach includes considerations for: canonical, semantically critical content that plays a key role in Search and SEO, Site URL management, flexibility of page design, efficiency of referencing critical content, content that is oriented towards marketing initiatives, as well as ensuring pages can accommodate modern responsive design.

  • Your time is invaluable. We understand that a CMS platform must be easy to use, both for those in the system every day, as well as those that might only be involved periodically. It must be intuitive for authors to get into the system, find content, and quickly and efficiently push out updates. We treat this directive with the utmost importance when planning your implementation.

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Technology Partners

Verndale leverages best-in-class content management solutions to deliver best-in-class customer experiences.

  • Technical Director

    Richard Cabral

    Richard's an expert in multi-site, multi-lingual CMS platform design. Identifying as a "pragmatic programmer", he's an ace in CMS Information Architecture and content governance strategies.

  • Director of Digital Marketing

    Kevin Schofield

    Kevin has over 10 years of experience in digital marketing. He specializes in, analytics, tag management, SEO, and personalization and is a strong-believer in data-driven decision making. 

  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.

  • Lead Technical Business Analyst

    Mike Nairn

    Mike specializes in requirements analysis and documentation and conducts enterprise level content editor training. He puts emphasis on problem solving and informed decision making. 

  • Chief Technology Officer

    Elizabeth Spranzani

    Liz works closely with QA, Front-End, and Engineering teams to bring best practices, organization, innovation, and passion to everything they do. She keeps up to date with her technical certifications and isn't afraid to jump in and get her hands dirty when duty calls. 

6 Key Considerations for Choosing the Right CMS

Companies of all shapes, sizes and industries are facing a serious customer experience problem. While 71% of customers expect consistent experiences across channels, only 29% say they receive them from brands.

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insights from our team

Choose the Right Content Management System: Features and Capabilities that Matter to You

Do you know which CMS features and capabilities matter most to your organization?

The Contentful Option

Recently one of our clients, oneworld, asked Verndale to think outside of the box around where to manage the content of their new website.

Sitecore Implementation: The 4 Mistakes that will Blow your Budget

How to avoid spending big bucks on remediation.

Welcome to Episerver Campaign

Email marketing may not be the sexiest part of your digital strategy, but it plays an integral role in almost every business's marketing mix.

What Sitecore Commerce Can Do, and Where to Go When You Need More

Sitecore Content Management System (CMS) and Digital Marketing System (DMS) are amazing tools for attracting visitors, providing them with personalized content and driving them toward the sale.

How to "Internationalize" Your Website

One of the best things about the web is that users anywhere in the world can buy what you’re selling just by visiting your website. But if your web presence isn’t “internationalized” for your foreign audiences, you’l ...

Digital Marketing Maturity: How Digitally Mature is Your Business' Marketing?

Despite the growing demands of today's empowered consumer to be part of the dialogue, many businesses still roll out egocentric digital marketing plans that focus on their products and features instead of on the needs o ...

Required Documentation for Episerver App Marketplace

As part of the process to deliver our plugins to the new Episerver app marketplace we had to create several documents for each plugin. In this post we are going to talk about these documents, how we tackled each of the ...

Coding Add-ons for the Episerver App Marketplace

Verndale has created some add-ons for the Episerver App Marketplace. During the creation process, many challenges were overcome and in the end, we managed to understand the best practices that should be followed to buil ...

The Future of Sitecore: What We Learned From Symposium 2019

With another successful Sitecore Symposium in the rearview mirror, we at Verndale are reflecting on what we learned at Symposium 2019.