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CMS & DXP

Verndale leverages industry-leading content management platforms to enable powerful customer experiences, boost productivity, and unlock data that drives business growth.

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focus

  • Development
  • Platform Selection
  • Multi-Site Strategy
  • Personalization
  • Internationalization
  • Platform Upgrades
  • Content Management
  • Search Strategy
  • Implementation Inspections & Audits

WE MAKE CONTENT MANAGEABLE

Being able to effectively design, manage, and publish content across digital channels is essential to delivering high-impact customer journeys. Verndale brings over two decades of experience in marketing technologies to help you select, implement, and optimize the content management platform that will deliver the best business outcomes.

OUR CMS EXPERTISE

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  • As a Platinum partner in all of our primary CMS partnerships, we are experts at understanding the strengths of each platform, the best practices of implementation, and how to configure the robust options to tailor it exactly to your needs.

  • Understanding the infrastructure options and requirements for your specific application is critical to success and we know how to crunch all of the data and make the best recommendation.

  • We navigate every system you plan to integrate into your application through our integration decision workflow methodology with you to determine what kind of integration it should be and how the data should be represented.

  • Our information architecture approach includes considerations for: canonical, semantically critical content that plays a key role in Search and SEO, Site URL management, flexibility of page design, efficiency of referencing critical content, content that is oriented towards marketing initiatives, as well as ensuring pages can accommodate modern responsive design.

  • Your time is invaluable. We understand that a CMS platform must be easy to use, both for those in the system every day, as well as those that might only be involved periodically. It must be intuitive for authors to get into the system, find content, and quickly and efficiently push out updates. We treat this directive with the utmost importance when planning your implementation.

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Technology Partners

Verndale leverages best-in-class content management solutions to deliver best-in-class customer experiences.

  • Technical Director

    Richard Cabral

    Richard's an expert in multi-site, multi-lingual CMS platform design. Identifying as a "pragmatic programmer", he's an ace in CMS Information Architecture and content governance strategies.
  • Director of Digital Marketing

    Kevin Schofield

    Kevin has over 10 years of experience in digital marketing. He specializes in, analytics, tag management, SEO, and personalization and is a strong-believer in data-driven decision making. 
  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.
  • Lead Technical Business Analyst

    Mike Nairn

    Mike specializes in requirements analysis and documentation and conducts enterprise level content editor training. He puts emphasis on problem solving and informed decision making. 
  • Chief Technology Officer

    Elizabeth Spranzani

    Liz works closely with QA, Front-End, and Engineering teams to bring best practices, organization, innovation, and passion to everything they do. She keeps up to date with her technical certifications and isn't afraid to jump in and get her hands dirty when duty calls. 

insights from our team