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EXPERIMENTATION

We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.

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Capabilities

  • A/B, Multivariate & Multi-Page
  • Conversion Rate Optimization
  • Customer Journey Enhancements
  • Design & UX Validation
  • Paid Media Optimization
  • Personalization Refinement
  • User & Usability Testing

OPTIMIZATION
AS A SERVICE

Here at Verndale, experimentation is both a practice and an ethos. We believe innovation is a constant, and evolution is iterative. Our Digital Marketing, Experience Design, and Technology teams leverage a test-and-learn methodology in every phase of every engagement. We use performance measurement as the cornerstone of data driven decision-making, and help clients maximize the value of their technology investments with an always-on approach to optimization of the customer experience.
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FOREVER EVOLVING WITH OPTIMIZELY

We're leading the way with Opimizely (Episerver). Contact Verndale to learn more about this comprehensive solution for targeting, testing, and recommendations.

Reach Out

  • Director of Digital Marketing

    Kevin Schofield

    Kevin has over 10 years of experience in digital marketing. He specializes in, analytics, tag management, SEO, and personalization and is a strong-believer in data-driven decision making. 

  • Chief Experience Officer

    Tim Linberg

    With more than two decades of marketing and strategy experience, Tim specializes in customer experience strategy - aligning technology, brand, and business requirements to deliver better outcomes for everyone involved. He's focused on the future of customer experience, helping brands stay ahead of change, and has worked on everything from start-ups to multi-national organizations.

  • Strategy Director

    Christina Watts

    Christina finds the right mix of best practices, trends, and current research to craft digital strategies for businesses. Her specialty is creating long-range plans and digital road-mapping. 

  • Senior Digital Marketing Manager

    Ryan Tepperman

    Ryan's spent a decade flexing his skills in SEO, content strategy and optimizations, and web analysis and tracking. He is also Verndale's in-house Voice technologies expert.   

  • Digital Marketing Manager

    Shawn Haley

    Shawn's an all-around digital marketing expert:  with experience in SEO, inbound marketing, paid search, SEM, analytics, and technical optimization. His bread and butter is delivering data-driven digital strategy solutions that speak to the needs of clients. 

Plan, Execute, Analyze, Repeat: The Key to Successful Personalization

While the tools to execute personalization are important, the planning and methodology are at the heart of creating tailored experiences for users.

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 insights FROM OUR TEAM

6 Key Considerations for Choosing the Right CMS

Companies of all shapes, sizes and industries are facing a serious customer experience problem. While 71% of customers expect consistent experiences across channels, only 29% say they receive them from brands.

Choose the Right Content Management System: Features and Capabilities that Matter to You

Do you know which CMS features and capabilities matter most to your organization?

Common Types of Schema for Your Website

By now, you’ve likely heard some buzzwords mentioned about schema or structured data. While structured data such as schema doesn’t guarantee your website will appear in featured snippets, it gives it a better chance a ...

How to "Internationalize" Your Website

One of the best things about the web is that users anywhere in the world can buy what you’re selling just by visiting your website. But if your web presence isn’t “internationalized” for your foreign audiences, you’l ...

Introduction to Sitecore Training

Best practices, mitigating risks and taking on a new platform.

It's a New Season and There's a New Internet Coming

Summer is here and in sunny Los Angeles it feels surprisingly the same as it did yesterday, or the day before that, or was that last month? It's tough to keep track of out here. Just like the seasons in LA, it's som ...