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Go-live is just the beginning. Our market-defining Digital Operations & Optimization program enables continuous improvement after launch through an agile model that provides access to the full spectrum of capabilities within our agency.

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  • Strategy
  • Managed Services
  • Digital Experience
  • Commerce
  • Salesforce
  • Product Data Services

much more than managed services

Verndale's Digital Operations & Optimization offering is much more than managed services. Continuous optimization of the customer experience is critical in an increasingly-connected world. With the proper tooling and expertise you can better understand what’s working in your digital properties, identify points of friction, and adjust accordingly. Our team has decades of experience helping organizations evolve alongside their customers to stay ahead of change.


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    Whether it’s a public website, intranet, or customer portal, continuous improvement of your digital experiences and effective measurement of their performance is key to unlocking business value.

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  • Commerce

    In the world of e-commerce, even small optimizations can have outsized impact and downtime is lost revenue. Our program covers you on both fronts.

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  • Salesforce

    Our Optimization for Salesforce program helps our clients speed up their sales operations, gain better visibility into their data, and integrate with other systems through incremental improvement.

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  • VP, Experience Optimization

    Nate Palmer

    Nate has been honing his expertise in web application management, optimization, monitoring, and maintenance for 13 years. A former business owner and data privacy advocate and consultant, he has cross-disciplinary experience in all functions related to web applications.
  • Strategy Director

    Christina Watts

    Christina finds the right mix of best practices, trends, and current research to craft digital strategies for businesses. Her specialty is creating long-range plans and digital road-mapping. 
  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.
  • Chief Technology Officer

    Elizabeth Spranzani

    Liz works closely with QA, Front-End, and Engineering teams to bring best practices, organization, innovation, and passion to everything they do. She keeps up to date with her technical certifications and isn't afraid to jump in and get her hands dirty when duty calls. 


Managed services like 24/7/365 production support, monitoring, cloud hosting, uptime SLAs, and infrastructure support are available as a foundation to our Digital Operations & Optimization programs or as standalone services.

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