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strategy

Aligning business strategy with the technologies, data, insights, and solutions that unlock the value of the customer experience and accelerate better outcomes.

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focus

  • Business & Brand Strategy
  • Commerce Strategy
  • Customer Journey Mapping
  • Demand Generation
  • Digital Strategy
  • Governance Planning
  • Market Research
  • Technology Assessment
  • UX Research & User Testing

PAVING THE ROAD FOR A BETTER JOURNEY

Digital transformation is one of the most critical journeys a company will embark on. Our team has decades of experience helping organizations navigate change, enhance the customer experience, and future-proof their business through technology.

  • Strategy Director

    Christina Watts

    Christina finds the right mix of best practices, trends, and current research to craft digital strategies for businesses. Her specialty is creating long-range plans and digital road-mapping. 

  • Chief Experience Officer

    Tim Linberg

    With more than two decades of marketing and strategy experience, Tim specializes in customer experience strategy - aligning technology, brand, and business requirements to deliver better outcomes for everyone involved. He's focused on the future of customer experience, helping brands stay ahead of change, and has worked on everything from start-ups to multi-national organizations.

  • Director of Digital Marketing

    Kevin Schofield

    Kevin has over 10 years of experience in digital marketing. He specializes in, analytics, tag management, SEO, and personalization and is a strong-believer in data-driven decision making. 

  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.

  • Director, Technology Solutions

    Jason Hedlund

    With over 20 years of CMS experience, Jason is a content management and ecommerce expert. He helps companies realize the value of their PIM solution.

NECXT: The Future of Accessibility

We’re looking into the near future to track the trend lines for compliance and inclusivity and explore how they might intersect in the years ahead.

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insights FROM OUR TEAM

Designing for Accessibility: How to Meet ADA Compliance

Get up to speed on the history of the ADA, its implications for your business, and next steps you can take to ensure your digital properties and future roadmap are compliant.

Why Digital Transformation Fails

So, you want to catapult your brand into the digital landscape. Someone on the executive team (perhaps it was you?) has set a company-wide mission to “improve the customer experience” using the latest technologies an ...

3 Steps to Mastering Your Global Digital Commerce Strategy

Through the process of our recent webinar, “3 Steps to Global Commerce Strategy”, we put forward an overview as to how one of our B2B clients, IEWC, went about developing their Digital Strategy and Roadmap against which ...

29 Eye-Opening Facts About Digital Transformation in Business

If you still aren’t convinced on the importance of change management, the 29 facts below should make a believer out of you!