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growth strategy

Customer experience is the gatekeeper to business growth. We help CX leaders understand, inform, and optimize every step of that journey and maximize the ROI of marketing technology investments to drive the best possible outcomes.

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BETTER EXPERIENCE LEADS TO BETTER BUSINESS

Verndale’s Growth Strategy team has decades of experience partnering with marketing and technology leaders to unlock the value of the customer journey to drive revenue and innovation, stay ahead of change, and leverage real-time data and insights to make smarter decisions faster.

We focus on outcomes

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  • Every successful journey needs a map. Verndale helps brands frame the customer experience, and their technology investments, in context with business strategy and the opportunities that drive growth and create value.

  • Verndale's cross-functional research and testing team helps brands gain actionable insights into market opportunities, uncover consumer data that drives strategy, and define, test, and measure the experience pathway that produces the best results for everyone involved.

  • Your customer’s journey is paved with detours. A hiccup along the way can steer everything in another direction. Onto the road of indecision. Or worse, straight into the waiting arms of the competition. Our birds-eye view of the customer journey enables a full line of sight into every touchpoint and optimizes that experience for an audience of one.

  • B2B customers expect B2C treatment, and B2C customers expect B2B buying power. They both expect a friction-free experience, with value-added before, during, and after the transaction. Delivering on these expectations requires end-to-end strategic, technical and operational alignment at every step, and at scale. That's where we come in.

  • Transformational change isn’t easy. Building a plan for success is one thing, but implementing it effectively is another. Our strategy team understands how to drive organizational consensus, and evolve behaviors and processes around technology investments to align with strategic goals.

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TRANSFORMATION THROUGH EXPERIMENTATION

We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.
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BUSINESS INTELLIGENCE

Investing in the right tools is a critical step, but it's not the only step. Our team helps you unlock the power of business data to drives the metrics that really matter.
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  • Chief Experience Officer

    Tim Linberg

    With more than two decades of marketing and strategy experience, Tim specializes in customer experience strategy - aligning technology, brand, and business requirements to deliver better outcomes for everyone involved. He's focused on the future of customer experience, helping brands stay ahead of change, and has worked on everything from start-ups to multi-national organizations.

  • Strategy Director

    Christina Watts

    Christina finds the right mix of best practices, trends, and current research to craft digital strategies for businesses. Her specialty is creating long-range plans and digital road-mapping. 

  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.

  • Director of Digital Marketing

    Kevin Schofield

    Kevin has over 10 years of experience in digital marketing. He specializes in, analytics, tag management, SEO, and personalization and is a strong-believer in data-driven decision making. 

  • EVP, Client Services

    David Kovner

    With over a decade of account management experience, David helps push the account team at Verndale to be even better than they were the day before. He believes in keeping and open mind when getting to know the nuances of a client's business so Verndale can be the best strategic partner possible. 

Insights

Crawl, Walk, Run: How to Plan for and Execute eCommerce in your Omnichannel Marketing Strategy

Consumers have more options than ever before and they’re demanding a better experience from the brands they choose to do business with.

Enhance Your Global Business with an Updated Commerce Strategy

I’m very excited to have co-presented, with Joe Crum, IEWC’s CIO/CMO, on last week’s Sitecore Global Summit webinar series. The webinar, “Enhancing a Global Business with an Updated Commerce Strategy”, offered some ...

Digital Marketing for Manufacturers and Distributors Keys to an Effective Strategy

Times have changed for manufacturers and distributors. Over the past few years, digital marketing has gone from something that only the most progressive organizations mastered to an absolute necessity for every manufa ...

3 Steps to Mastering Your Global Digital Commerce Strategy

Through the process of our recent webinar, “3 Steps to Global Commerce Strategy”, we put forward an overview as to how one of our B2B clients, IEWC, went about developing their Digital Strategy and Roadmap against which ...

The Amazon Effect vs The Google Effect

There is the Amazon effect, which dictates how you compete from a model perspective to win traffic for your business. There is also the Google effect, which dictates how you engineer your own website to compete with th ...

Digital Transformation in Manufacturing Barriers to Entry and Benefits of Success

Business leaders have been inundated with demands to execute digital transformation initiatives for years. For the better part of the last decade, there’s been this “adapt or die” message addressed to companies in indu ...