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Helping companies stay connected to their customers, streamline processes, and boost the bottom line.

Salesforce CRM Solution - Verndale

Improving Business Relationships

You can't deliver on the promise of customer-centricity without the right holistic CRM solution. Being customer-first requires strategy, tools like CPQ, integrations, and processes that capture, manage, and enable customer data. Verndale helps companies find and attract new customers, win their business, and provide better, more personalized experiences.

CRM Salesforce - Verndale

Our Expertise

CRM Accordion

Revenue Cloud & CPQ

Verndale specializes in implementing Salesforce Revenue Cloud and Configure, Price, Quote (CPQ) to increase operational efficiency, improve the buying experience, and help you close more deals. CPQ works within Sales Cloud CRM and integrates with your ERP and other business technologies to ensure error-free pricing. It accounts for quantities, discounts, customizations, optional features of products, multiple revenue types, and incompatibilities.

Sales Cloud & CRM

Salesforce’s Customer Relationship Management (CRM) platform, or Salesforce Automation, helps you to manage your leads, contacts, accounts, and opportunities to grow your reps, relationships, and revenue. Verndale stands up and integrates Salesforce Sales Cloud CRM to optimize your sales and marketing processes, scale your sales team, and track performance through powerful reporting.

Marketing Cloud, Marketing Automation, & Data

Salesforce Marketing Cloud provides the tools you need to inspire engagement on every channel. Verndale supports your implementation and integration of Marketing Cloud and Pardot for marketing automation and email campaigns, as well as Interaction, Advertising, and Mobile Studios for personalization. Our in-house expertise also includes Customer Data Warehouse (CDW) / Enterprise Data Warehouse (EDW) and Customer Data Platform (CDP).

Service Cloud & Customer Service

Verndale can help you get started with or take advantage of Salesforce Service Cloud, a solution of tools that strengthen customer engagement. Its acclaimed service platform enables you to support customer interactions on any channel, automate business processes with intelligent workflows, up-level call center management with built-in productivity tools, and gain insight into every customer interaction.

Integrations & Custom Applications

The right integrations can make all the difference in connecting the dots of the customer journey, garnering insights, and leveraging your existing data to its fullest. Verndale has decades of experience integrating Salesforce with ERPs, Order Management Systems (OMS), Provisioning Systems, DXP/CMS platforms, commerce, and more. If you can’t find what you need “off-the-shelf,” Verndale has the in-house experience and skills for custom application development.

These folks help lead the charge

  • Eric Borthwick

    Salesforce Practice Director

  • Salesforce Practice Lead - CMT

    Jason Lumsden

    Salesforce Practice Lead - CMT

  • Felipe Bellalta

    Associate Director, Salesforce Solution Consulting

  • Ashley Chase

    Associate Technical Director

  • David Kovner

    Chief Client Officer

Success Stories

Hearts on Fire needed to improve site engagement and allow for complex product structures on its commerce site, enabling a more personalized buying journey.

Hearts on Fire


IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.