Higher Education Digital Guide: 7 Trends Defining Digital Experience Success
4 décembre 2023 • 1 Minute Read • Laura Bernier, Responsable de l'intelligence clientèle et culturelle
Amidst academia's digital evolution, weave data and empathy into experiences that resonate deeply with students and prospects. Get the guide to digital success and explore trends and topics transforming student recruiting and engagement.
- 360-Degree Insights: Harness behavioral data for hyper-personalized experiences and more engagement with students, parents, and alumni.
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Tech-Ready Websites: Gear up for teen-dominated mobile browsing with responsive, student-friendly sites.
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AI in Marketing: AI offers a gateway for captivating campaigns and strategic digital content that can help you capture the attention of prospective students.
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VR Campus Tours: Virtually transport visitors for an immersive taste of campus life, generating interest through college tours.
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TikTok Impact: Harness TikTok's expanding influence to deeply connect with today's and tomorrow's students.
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Authenticity & Student Power: Capture genuine student voices to amplify your institution's narrative across marketing channels.
- Short-Form Video Brilliance: Captivate with succinct, engaging content tailored for Gen Z's fast pace.
Embrace these trends to bridge the digital gap in higher education and forge lasting connections with today's students and prospects. Open the door to a digitally connected academic journey. Access the guide to learn more.