Helping Healthcare Talent Find the Right Role Faster

The Solution

Health Carousel implemented Webflow, a modern Website Experience Platform (WXP), to streamline job content management and elevate the candidate experience.

Partnering with Verndale, the team eliminated manual updates by integrating real-time job data and automating content publishing, ensuring listings remained accurate and current. The job board was also rebuilt with an SEO-first structure, featuring tailored headers and meta descriptions to boost search visibility.

To support localization and help candidates explore specific markets, Verndale created dynamic city and state pages powered by data from Google APIs, ChatGPT, and Niche.

The Outcome

The new system delivered measurable improvements in both operational efficiency and candidate experience. Key outcomes included:

• Automated job updates that eliminated manual data entry

• Improved user experience, with intuitive filters and location-specific content

• Stronger SEO performance, driving higher traffic and better job discoverability

• Accelerated publishing workflows, supported by real-time collaboration tools like page branching and built-in testing

• A scalable digital foundation, ready to support future growth in roles, regions, and recruitment strategy

Tasks that once took hours are now handled in minutes and automatically, freeing up internal teams to focus on strategic hiring goals rather than content management.