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    Digital Transformation Fuels 33% Application Growth

    University of Redlands

    University of Redlands Campus
    Student walking on campus and looking down at mobile phone smiling while holding a cup of coffee
    Mobile device mockup of redlands.edu promoting academics and student life.

    The Challenge

    Founded in 1907, the University of Redlands is a leading private institution in California known for its personalized, hands-on approach to education. With over 40 undergraduate and 30 graduate programs, it has prepared students for lives of meaning, impact, and joy for more than a century.

    After a period of growth, mergers, and shifting priorities, Redlands faced a digital crossroads. Its decade-old website reflected outdated systems and internal structures rather than the user-focused experience modern audiences expect. Platform limitations, sprawling content across 10,000+ pages, and a lack of governance had left the university’s web presence fragmented and hard to manage.

    Partnering with Verndale, the university set out to realign marketing and IT, modernize technology, and rebuild the website from the ground up with strategy at its core.

    A a diverse group of university students collaborating on a project while sitting outdoors on steps.

    The Solution

    The teams focused on delivering maximum value while creating a scalable architecture for future growth in an approach that prioritized:
    • Audience-first content and design, moving away from internal hierarchies toward user intent with clear calls-to-action
    • Centralized content governance, shifting to a web team, subject matter experts, and a web governance council
    • Improved search, leveraging Optimizely Graph to enhance discovery and relevance
    • Future-ready architecture, built for personalization, accessibility, multilingual expansion, and AI integration
    The website was rebuilt on Optimizely CMS, using a modular, mobile-first design system and an architecture aligned with Optimizely’s DAM and Data Platform for future scalability.
    A university recruitment website shown on a laptop screen, specifically for the University of Redlands, featuring a call to action for prospective students.
    A group of young people gathered together while focused on their individual mobile phones.

    The Outcome

    The University of Redland's new modern website was built with purpose, underscored by transformative results. Content was streamlined from more than 10,000 pages to just over 1,200, empowering the university's core web team to maintain quality and purpose. Multiple university sites were unified into a single, scalable, accessible platform with a clear governance model that aligns IT, Marketing, and university leadership.

    A cohesive design system and content model now support ongoing optimization, encompassing accessibility and SEO, as well as personalization and future AI-driven experiences. With a more intuitive user journey and improved content strategy, Redlands is engaging more qualified prospects than ever before.

    The site now serves as a dynamic storytelling platform, one that connects students, faculty, and alumni through intuitive navigation, focused messaging, and measurable performance improvements.

    Note: This website redesign project was completed between 2023–2024, with launch in September 2024. Results reflect performance following launch. 

    21 %

    Increase in Undergraduate Applications

    33 %

    Increase in Graduate Applications

    9 %

    Increase in Graduate Website Inquiries

    A screen on a computer device mockup with promotional marketing campaign for the University of Redlands, featuring the "Real Redlands" experience and undergraduate enrollment information. This image displays a promotional message for the University of Redlands on a mobile device mockup, highlighting key features of their educational offering.

    How We Got It Done

    Capabilities

    Stratégie CMS et DXP Conception et UX Marketing numérique

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    Optimizely

    Success Stories

    fpo
    Explore Quinnipiac University's innovative approach to digital experiences, resulting in a 53% increase in first-year applications and a 38% rise in campus visits.

    Quinnipiac University

    Optimizely

    Budget Blinds
    HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

    Budget Blinds

    Optimizely

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    Allen Schweitzer

    Chef de la direction des revenus

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