Modernizing a Health Plan's Digital Experience for Faster, Scalable Access

To simplify its digital landscape, WHA took a step back and rethought both the experience and the way teams worked behind it. The focus was on the journeys that matter most to its community and on aligning teams to deliver those experiences consistently. 

Using SitecoreAI™’s composable and unified platform, WHA introduced a modular design system and reusable components that brought structure to content and consistency across the site. Teams can now create and manage experiences more efficiently, without relying on fragmented systems or constant IT support. 

Since becoming a Sitecore360 customer, WHA has built a strong and consistent partnership with Sitecore Customer Success, adding Personalize and Sitecore Search to deliver more connected, data-driven experiences across its digital channels.  

The new site, built on Next.js and deployed on Vercel, now provides a fast, reliable foundation that supports continuous improvement. Content can be updated quickly, new features can be introduced incrementally, and the platform is designed to scale as WHA expands its digital capabilities. 

Manny Torres, WHA's website product owner, described the approach as, “the first time our teams could see the entire experience—not just the technology—but the people and processes that shape it.”

Josh Ramond, who served as Technical Architect at Verndale, sums this up: “Through strong cross-functional collaboration and the advanced capabilities of SitecoreAI, we delivered an intelligent, scalable, and agile digital platform that enhanced operational efficiency, improved content flexibility, and transformed WHA’s digital presence within the health insurance industry.”