In times of great uncertainty, it is challenging for organizations to understand how to balance progress and risk. In the face of a global pandemic and unsettled markets does a business push forward or sit on its hands? Many companies are understandably conservative about embarking on larger initiatives today, even budgeted ones, when tomorrow is not well-defined. Digital transformation, however, is not an all-or-nothing proposition. Growth and opportunity are available for organizations that adopt a more agile approach - focusing on breaking down their strategic roadmap and business priorities into smaller initiatives that can be accomplished on a sprint basis.
While there can certainly be economic and organizational efficiencies in addressing digital transformation as one large initiative, progress is not a one-trick pony. Tackling transformation in an iterative fashion allows a company to move the needle while remaining flexible and responsive to shifting internal realities and external dynamics. In addition, during times like this where sectors face such upheaval, being able to move quickly to react to new business opportunities is critical.
Verndale's Experience Optimization program exists at the intersection of managed services, application development, and traditional agency services. We partner with clients in a way that gives them access to the full spectrum of capabilities within our agency through a sprint model – turning up and down resources on an as-needed basis. More digital marketing one month, more development the next. Everything is on the table, from creative services, to research and user testing, custom applications, platform enhancements, or upgrades.
Our focus pivots with our clients’ business needs, and we maintain a shared backlog so there is always an opportunity to take the next step forward. This flexibility is managed by a consistent core account team and can be layered on top of any combination of foundational services like hosting, infrastructure support, incident management, and service level agreements that ensure business continuity, security, and stability. Every engagement begins with the development of a shared strategic roadmap and is measured quarterly so we can recalibrate our collective efforts on a rolling basis.
Partnering in this way allows us to demonstrate value, prove ROI quickly, and advance critical initiatives even when extenuating circumstances disrupt plans, change priorities, and throttle budgets.We know that even – or perhaps especially –in the face of a global crisis businesses need to find ways to thrive,whether that means innovation to address new challenges or opportunities, or a new pathway to reach an established strategic goal.
As marketers are navigating disruption caused by COVID-19 by recalibrating and reprioritizing their digital plans, during the month of April Experience Optimization team is offering to help qualifying companies create their digital strategy Pivot Plan for free.