Plan, Execute, Analyze, Repeat: The Key to Successful Personalization
Jul 26, 2019

ContentCon 2025, Contentstack’s annual customer conference, brought together 450 people in Chicago and hundreds more online. While the event may have been framed as one of the last "small" gatherings, Contentstack's product announcements were anything but.
Contentstack is moving fast to support marketers under pressure to deliver personalized digital experiences at scale. And as a Contentstack partner, Verndale is energized to witness the company's next chapter firsthand.
Here are some takeaways from Contentstack's ContentCon 2025 keynote.
Yes you read that right. Contentstack shipped 1,760 product updates over the past year. Not only are they shipping updates quickly, but they also acquired Lytics, a real-time customer data platform (CDP), integrated with its content management system (CMS). This type of velocity reflects its focus and commitment to solving actual marketer pain points, like scale, personalization, and speed.
Additionally, Contentstack is now a Leader in both the 2025 Gartner Magic Quadrant for DXP and The Forrester Wave™ for CMS. But more important than analyst validation is what they've built.
For years, personalization has been an aspiration rather than a reality. Either your content operations couldn't keep up, or your data was too fragmented to act upon.
With the acquisition of Lytics, Contentstack is solving both problems.
As its new Contentstack data and insights product, Lytics connects disparate customer data sources, builds real-time unified profiles, and integrates directly into the CMS. This makes it possible to personalize experiences based on both anonymous and known user behavior, without requiring a dozen tools stitched together by your IT team.
For marketers, that's a big deal. You get visibility, actionability, and scalability, all in one platform.
Contentstack is taking a practical approach and using AI to unlock creativity, rather than replace it, with Contentstack EDGE. It's an Adaptive Digital Experience Platform built on three pillars:
With over 15,000 martech solutions in the wild, according to Contentstack, marketers are overwhelmed. Contentstack is cutting through that clutter, not by trying to be everything, but by serving as the connective layer between content, data, and delivery.
As mentioned in the keynote, legacy digital experience platforms (DXPs) weren’t built for this world. They were cobbled together for the internet era, not the AI one. Contentstack EDGE, a high-performance front-end designed for real-time, omnichannel personalization at scale, is its answer.
EDGE combines data, content, and AI, directly addressing challenges most marketers face today like:
EDGE eliminates these hurdles and gives marketers the tools to be fast and flexible without sacrificing relevance.
At Verndale, we help brands implement and activate Contentstack to get the most from their investment. That includes change management, data strategy, and experience design to make sure the tech helps you grow.
It's evident that marketers are under pressure to deliver truly adaptive experiences built on real-time data, dynamic content, and intelligent orchestration. Contentstack is putting that future within reach, with a platform designed to meet today’s complexity and scale with confidence. For brands ready to make it happen, the right technology—and the right partners—are finally aligned.
Explore the full ContentCon recap to learn more about Contentstack's adaptive digital experiences here.