Your CX Quarterback: The Customer Data Platform (CDP)
Oct 28, 2021 • 7 Minute Read • Elizabeth Spranzani, Chief Technology Officer
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ContentCon 2025: How Contentstack Is Leading the Future of Adaptive Digital Experiences
Jun 30, 2025 • 3 Minute Read • Jim King, VP, Partners & Alliances
ContentCon 2025, Contentstack’s annual customer conference, brought together 450 people in Chicago and hundreds more online. While the event may have been framed as one of the last "small" gatherings, Contentstack's product announcements were anything but.
Contentstack is moving fast to support marketers under pressure to deliver personalized digital experiences at scale. And as a Contentstack partner, Verndale is energized to witness the company's next chapter firsthand.
Here are some takeaways from Contentstack's ContentCon 2025 keynote.
1,760 Product Updates and a Clear Strategy for the Future
Yes you read that right. Contentstack shipped 1,760 product updates over the past year. Not only are they shipping updates quickly, but they also acquired Lytics, a real-time customer data platform (CDP), integrated with its content management system (CMS). This type of velocity reflects its focus and commitment to solving actual marketer pain points, like scale, personalization, and speed.
Additionally, Contentstack is now a Leader in both the 2025 Gartner Magic Quadrant for DXP and The Forrester Wave™ for CMS. But more important than analyst validation is what they've built.
Contentstack Helps You Deliver Personalized, Adaptive Experiences
For years, personalization has been an aspiration rather than a reality. Either your content operations couldn't keep up, or your data was too fragmented to act upon.
With the acquisition of Lytics, Contentstack is solving both problems.
As its new Contentstack data and insights product, Lytics connects disparate customer data sources, builds real-time unified profiles, and integrates directly into the CMS. This makes it possible to personalize experiences based on both anonymous and known user behavior, without requiring a dozen tools stitched together by your IT team.
For marketers, that's a big deal. You get visibility, actionability, and scalability, all in one platform.
EDGE: Built for the AI Era
Contentstack is taking a practical approach and using AI to unlock creativity, rather than replace it, with Contentstack EDGE. It's an Adaptive Digital Experience Platform built on three pillars:
- AI-Powered: Create personalized content at scale with built-in generative AI tools.
- Data-Driven: Use real-time behavioral and transactional data to deliver the right message on the right channel, at the right moment.
- Self-Driving: Automate content and experience delivery with predictive models that adapt to user behavior on the fly.
EDGE launched in February, and it's already helping brands convert the unknown customers into known ones, and the known customers into loyal brand advocates.
Why This Matters in a 15,000+ Martech Product Landscape
With over 15,000 martech solutions in the wild, according to Contentstack, marketers are overwhelmed. Contentstack is cutting through that clutter, not by trying to be everything, but by serving as the connective layer between content, data, and delivery.
As mentioned in the keynote, legacy digital experience platforms (DXPs) weren’t built for this world. They were cobbled together for the internet era, not the AI one. Contentstack EDGE, a high-performance front-end designed for real-time, omnichannel personalization at scale, is its answer.
EDGE combines data, content, and AI, directly addressing challenges most marketers face today like:
- Personalization that only works on one channel (not across the journey)
- Delays between data collection and action
- Content bottlenecks due to outdated processes
EDGE eliminates these hurdles and gives marketers the tools to be fast and flexible without sacrificing relevance.
Verndale + Contentstack: Delivering Scalable, Adaptive Customer Experiences
At Verndale, we help brands implement and activate Contentstack to get the most from their investment. That includes change management, data strategy, and experience design to make sure the tech helps you grow.
It's evident that marketers are under pressure to deliver truly adaptive experiences built on real-time data, dynamic content, and intelligent orchestration. Contentstack is putting that future within reach, with a platform designed to meet today’s complexity and scale with confidence. For brands ready to make it happen, the right technology—and the right partners—are finally aligned.
Explore the full ContentCon recap to learn more about Contentstack's adaptive digital experiences here.