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higher education

In a time of rapid reinvention, the higher education sector is turning to CX technologies to bridge the digital divide. 

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ELEVATING HIGHER ED

Verndale has decades of experience in the student experience – designing and developing web, mobile, and portal solutions that support recruitment, reduce attrition, and create efficiencies that benefit both students and institutions.

WE KNOW YOUR BUSINESS LIKE NOBODY'S BUSINESS

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  • Falling enrollments, increased competition, global disruptions to the higher education sector, and new expectations for diversity and accessibility require every digital experience for student prospects to be efficient, compelling, and highly personalized.

  • Delivering an optimized student experience across every digital channel supports retention at a time when institutions can't afford to lose students they've worked hard to recruit.

  • Enabling better digital engagement for students, alumni, families, faculty, and staff improves the experience, drives fundraising, and improves retention.

  • An optimized digital ecosystem creates efficiencies at all levels - from administrators to marketers, and from development office to classroom. A good technical solution is easy to use, easy to manage, and seamlessly connected.

  • Improved digital performance impacts recruitment and retention, supports fundraising, provides enhanced flexibility, and saves time and money so colleges and universities can focus on what matters most.

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Technology Partners

From CMS to CRM, LMS to SIS, Verndale partners with market-leading technologies to deliver better institutional performance, and drive better student experiences.

6 Steps to Map Higher Ed Student Journeys by Mirroring Customer Experience

  • higher-education

There was a time when the language of marketing and customer experience was frowned upon in higher education. So much so that one former academic vice president said that “students are not customers; neither are their parents. We do not have customers. We must keep repeating this.”

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Insights FROM OUR TEAM

Evolution of the Higher Ed Business Model

Cultural and technological changes have been disrupting the higher education business model for at least a decade. Online learning and education-on-demand were already encroaching on the traditional classroom experience ...

How Higher Education Institutions Are Creating Stand Out Digital Experiences

Higher education institutions are far from exempt to wider trends in consumer behavior, customer experience, and digital transformation. Your students, their families, prospective applicants, and faculty have come t ...

Higher Education has a User Experience Problem

In recent years, digital transformation has been a major focal point for higher education institutions of all sizes. When you upgrade outdated tools and processes with emerging technologies, you stand to create new comp ...

What's NECXT in Higher Education: 5 Trends for 2020 and Beyond

Higher education institutions have long lagged behind digital transformation trends. It’s not for lack of trying, though. Conversations about digital transformation have surrounded higher ed for at least a decade ...

What's NECXT: Voice Technology in Higher Education

Given that humans remember about 20% of what we hear compared to only 10% of what we read, voice technology has some exciting potential for the educational sector.

4 Digital CX Trends for the 2020's

As you build out your long-term digital customer experience strategy, the following four trends should take center stage for the next ten years.

5 Digital Trends That Will Transform Higher Education

There are many different ways that higher education could change in the coming years. But there’s no denying the role that emerging technologies will play in student and institutional success.