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 What We Do
Expertise

CMS & DXP

Commerce

Customer & Cultural Intelligence Research

Design & UX

Digital Marketing

Digital Operations & Optimization

Salesforce CRM & CPQ

Strategy

Technologies

BigCommerce

Optimizely

Salesforce

Sitecore

Webflow

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Contentful

Inriver

Our Offers

 Ways to Get Started

CMS Platform Assessment

Digital Commerce Operations Workshop

Discover the Art-of-the-Possible

Ecommerce Platform Assessment

Google Ads Assessment

Google Analytics 4 Migration

Optimizely Spire Readiness Assessment

Verndale EQ

XM Cloud Assessment

Our Insights

 What We're Thinking

The Tech to Optimize Website Product Search

CMS & DXP

9 Steps on the Path to Personalization

Digital Marketing

Demystifying Digital Experience Platforms (DXP)

Customer Experience
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    CMS & DXP

    We leverage industry-leading content management systems (CMS) and digital experience platforms (DXP) to enable powerful customer experiences, boost productivity, and unlock data that drives business growth.

    CMS

    We Make Content Manageable

    Effectively designing, managing, and publishing content across digital channels is essential to delivering high-impact customer journeys. Verndale brings over two decades of experience in digital marketing technologies to help you select, implement, and optimize your content management system to deliver the best business outcomes.

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    CMS Solution - Verndale

    Our Expertise

    CMS Accordion

    Platform Selection, Implementation, and Configuration

    We hold Premier Platinum or Platinum status with our primary content management system and digital experience platform partners. We understand the strengths of each of those platforms, the best practices for implementation, and how to configure robust options tailored to your needs.

    Infrastructure Analysis

    Understanding infrastructure options and requirements unique to your application is critical to its success across compatibility, scalability, performance, and security. We crunch the numbers and make the best technical recommendations.

    Third-Party Integrations

    System and application integrations require thorough planning and testing to ensure a successful outcome. Our systems integration experience spans CMS/DXP systems, Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) platforms, Customer Data Platforms (CDPs), digital commerce platforms, marketing automation platforms, and much more.

    Data and Content Architecture

    Content plays a critical role in search, SEO, site URL management, page design flexibility, and the efficiency of referencing content. Our information architecture approach considers essential areas to set up your CMS and ensure your data and content structure accommodates digital marketing campaigns and a modern responsive design.

    Compassion for the Content Author

    Your marketing team's time is invaluable. A content management system platform must be easy to use for every content author and collaborator. It must be intuitive for all users to access, find content, and quickly and efficiently push out updates. We treat this directive with the utmost importance when planning your implementation.

    These folks help lead the charge

    • Liz

      Elizabeth Spranzani

      Chief Technology Officer

    • Jonathan Tatlow

      Chief Strategy Officer

    • Francisco Quintanilla

      Associate Architect

    • George Schwartz

      VP, Project Management

    • Richard

      Richard Cabral

      Technical Director

    • Doug

      Doug Yoder

      Technical Director

    • Aine Miller

      Group Account Director

    • Brad Johnson

      Group Account Director

    Success Stories

    Budget Blinds
    HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

    Budget Blinds

    Optimizely

    fpo
    GE Healthcare needed a centralized solution to deliver information efficiently, manage content easily, and make resources accessible to customers across devices and geographies.

    GE Healthcare

    Sitecore