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Manufacturing and Distribution

Engineering better business outcomes through digital transformation for an industry built on handshakes.

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Manufacturers and distributors face unique challenges today - competing for clicks to stay front and center with valued customers, evolving alongside their shifting expectations, and translating hard-earned know-how into digital solutions that drive growth. Our veteran team has decades of experience unlocking success through digital technologies, operational alignment, data integrity, and system integrations.  


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  • User Experience & Visual Design

    Optimizing traffic, conversion, and Average Order Value (AOV) across all channels and devices for both new and repeat customers.

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  • Digital Marketing

    Making you easy to find and easy to do business with - unlocking the value of your marketing technology investments by improving performance and making customer data and analytics actionable.

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  • Optimized Administration & Management

    Designing, training and optimizing for the most productivity and efficiency across your internal team.

  • Product & Customer Data Integrity

    Enhancing data quality to find, enhance, and manage all information and system touchpoints.

  • Technical Architecture & Integration

    Driving operational and transactional efficiency through alignment to core systems and business processes.

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  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.
  • Technical Director

    Bill Cronin

    Bill has over 25 years of commerce technology experience. He's certified in multiple Commerce, PIM, and CMS platforms and specializes in complex commerce scenarios like perishables and gifting. 
  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.
  • Group Account Director

    Tina Nelson

    Tina builds strong, high trust relationships with her Accounts and is committed to delivering them quality solutions. Her motto is: work hard, have fun, make a difference. 

Technology Partners

From Commerce to PIM to CRM and 3rd party solution providers, Verndale partners with proven and industry-leading platform providers to deliver better performance and get to value faster.

insights FROM OUR TEAM