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Manufacturing and Distribution

Engineering better business outcomes through digital transformation for an industry built on handshakes.

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A CONNECTED CUSTOMER EXPERIENCE IS THE NEW BOTTOM LINE

Manufacturers and distributors face unique challenges today - competing for clicks to stay front and center with valued customers, evolving alongside their shifting expectations, and translating hard-earned know-how into digital solutions that drive growth. Our veteran team has decades of experience unlocking success through digital technologies, operational alignment, data integrity, and system integrations.  

OUR BUSINESS IS YOUR BUSINESS

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  • User Experience & Visual Design

    Optimizing traffic, conversion, and Average Order Value (AOV) across all channels and devices for both new and repeat customers.

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  • Digital Marketing

    Making you easy to find and easy to do business with - unlocking the value of your marketing technology investments by improving performance and making customer data and analytics actionable.

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  • Optimized Administration & Management

    Designing, training and optimizing for the most productivity and efficiency across your internal team.

  • Product & Customer Data Integrity

    Enhancing data quality to find, enhance, and manage all information and system touchpoints.

  • Technical Architecture & Integration

    Driving operational and transactional efficiency through alignment to core systems and business processes.

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  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.

  • Technical Director

    Bill Cronin

    Bill has over 25 years of commerce technology experience. He's certified in multiple Commerce, PIM, and CMS platforms and specializes in complex commerce scenarios like perishables and gifting. 

  • VP, Experience Design

    Lisa Brown

    Lisa’s experience with large, complex web structures has given her an opportunity to create new and engaging interaction designs for faceted navigation, nomenclature approaches and creative direction as it pertains to consuming large-scale valuable content.

  • Group Account Director

    Tina Nelson

    Tina builds strong, high trust relationships with her Accounts and is committed to delivering them quality solutions. Her motto is: work hard, have fun, make a difference. 

Technology Partners

From Commerce to PIM to CRM and 3rd party solution providers, Verndale partners with proven and industry-leading platform providers to deliver better performance and get to value faster.

Digital Marketing for Manufacturers and Distributors Keys to an Effective Strategy

  • manufacturing-and-distribution

Times have changed for manufacturers and distributors. Over the past few years, digital marketing has gone from something that only the most progressive organizations mastered to an absolute necessity for every manufacturer and distributor.

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insights FROM OUR TEAM

Digital Transformation in Manufacturing Barriers to Entry and Benefits of Success

Business leaders have been inundated with demands to execute digital transformation initiatives for years. For the better part of the last decade, there’s been this “adapt or die” message addressed to companies in indu ...

Going Global 3 Web Strategies for Manufacturers to Stay Ahead of Competition

Over the last decade, manufacturing has continued the trend towards globalization across many sectors and industries. Benefits to this globalization are realized in making it easier for manufacturers to access innovativ ...

Trendspots in Manufacturing & Distribution

How Manufacturing and Distribution organizations can compete and win with customer experience

Manufacturing & Distribution CX Insights

There is an imperfect understanding within Manufacturing & Distribution organizations of the intimate connection between personalization and the customer experience.

How AI is Impacting B2B Manufacturing and Distribution

The 4th industrial revolution is well on its way. Technologies like AI are changing the landscape of industries such as manufacturing and supply chain management in more ways than one.

Evolution of the B2B Buyer: How Manufacturers Have to Adapt

The B2B buyer is evolving. No industry is immune to the new buyer’s journey. Manufacturers now have to adapt to new digital channels and changing consumer preferences.

What’s NECXT for B2B Manufacturing: 6 Digital Trends for 2020

The B2B manufacturing industry is very much in a state of transition when it comes to digital customer experiences. Despite efforts to adapt to the modern B2B buyer, the industry as a whole is lagging behind others i ...

Whats NECXT in B2B Distribution 5 Trends to Watch in 2020

By embracing what’s NECXT in B2B distribution, you can strengthen your position in the market. Throughout 2020, the following 5 digital trends will shape the transformation of B2B distribution.

4 Trends to Help B2B Distributors Stay Ahead of Disruption

Read about these 4 main trends that will help B2B distributors stay ahead of disruption and find innovative ways to improve both their customer experiences and operations.

How Amazon Disrupts Your Customer Relationships and How You Can Fight Back

While Amazon continues to beat brands at their old games, there’s hope if you’re ready to fight back.