For 167 years, Horizon Solutions has been a leading distributor and business partner to electric and industrial companies across the Northeast. The rapidly evolving competitive ecosystem put that positioning at risk, and they needed a solution to demonstrate digital competence and commitment to drive business for their key suppliers.
Verndale developed a five-year strategic roadmap for holistic digital transformation aligned with business objectives, and implemented a product information management solution to streamline transactional product, service, and training listings for end-users and administrators.
Verndale's methodology translated Horizon Solutions' marketing and sales teams' tribal knowledge into a modern digital product management strategy. Alignment of internal stakeholders and establishing operational excellence, Horizon Solutions' position as a thought leader amplified within trade groups and key supplier digital councils.
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Chief Revenue Officer
IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.
Verndale developed a refined and modern digital strategy to help BlackHawk face its new challenges of merging multiple technical systems into one holistic user experience.