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One Solution to Rule Them All

BlackHawk Industrial • Built On Optimizely

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The Challenge

BlackHawk Industrial provides the highest quality industrial products and equipment and offers manufacturing services while creating innovative engineered supply solutions. Rapid growth through mergers and acquisitions brought new challenges with multiple technical systems with fragmented operations and administrative requirements. They needed one solution to rule them all.

The Solution

A refined and modernized digital strategy led to the integration of new Product Information System (PIM) and eCommerce platforms into the existing CRM and ERP systems – creating a holistic enterprise solution for all business units and acquisitions.

The Outcome

Verndale's solution delivered dramatic improvements to in-house digital capabilities, provided customer-specific self-service functionality directly tied to ERP and a 360-view of customers, and enabled rapid deployment of newly acquired businesses to the core enterprise platform.

How We Got It Done

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Allen Schweitzer

Chief Revenue Officer

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Success Stories

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IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.

IEWC

Optimizely

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The leading electric and industrial distributor needed a solution to demonstrate digital competence and commitment to drive business through a comprehensive modern digital strategy.