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DXP Performance Assessment

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Art of the Possible: A Live DXP Journey

Google Ads Assessment

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Financial Services

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Higher Education

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 What We're Thinking

The Tech to Optimize Website Product Search

CMS & DXP

9 Steps on the Path to Personalization

Digital Marketing

Demystifying Digital Experience Platforms (DXP)

Customer Experience
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    Data & Analytics

    Data is one of your most valuable assets—if you can put it to work. We transform complexity into clarity, building data systems that drive confident decisions, faster growth, and a business that's ready for what's next.

    Data and Analytics - Verndale

    Go From Insight to Impact

    From streamlining operations to uncovering new revenue streams, we help you unlock the hidden value in your data that moves your business forward. Let's chart your path to measurable results. Schedule a free strategy consultation.
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    Strategy

    Our Expertise

    Audience

    Data Strategy & Enablement

    A strong data strategy should be practical, outcome-driven, and ready for the realities of AI. When defining your analytics roadmap, we embed governance, compliance, and AI ethics, enabling data-driven decision-making you can trust.

    Data Platforms & Integration

    Modern businesses need systems that talk to each other. We design and implement cloud-native platforms, like Snowflake, that connect data across your CRM, commerce, marketing, and operations, providing the speed and scale necessary for AI-driven decision-making. With the right integrations in place, you gains a 360-degree view of your customers and your business.

    Data Management

    AI can’t deliver value without clean, reliable data. We help you create a single source of truth with master data management (MDM), ensure ongoing accuracy with automated quality checks, and maintain compliance at the forefront. Our approach ensures secure data practices and privacy-first compliance, so your organization can build lasting data trust.

    Business Intelligence

    Good decisions depend on clear insights. We bring your data to life with intuitive dashboards, interactive reporting, and self-service tools that make analytics accessible to everyone. By incorporating AI-powered storytelling and foresight through data visualization, we enable you to not only understand the past but also anticipate what comes next.

    Advanced Analytics & AI

    The future of business is predictive, personalized, and powered by AI. Our advanced analytics practice shifts you from hindsight to foresight, using machine learning to forecast trends, identify churn risks, recommend the next best actions, and optimize offers. With generative AI, we expand what's possible for personalization, engagement, and efficiency at scale.

    StudentIQx

    Higher education engagement and growth start with a unified view of the student lifecycle, from first inquiry through alumni giving. Yet most institutions struggle with disconnected systems and underutilized data. StudentIQx is an AI-driven solution that brings together CRM, SIS, LMS, and advancement data to deliver real-time insights embedded directly into team workflows. Institutions can proactively identify risks, reduce melt, improve student progression and course success, and strengthen alumni engagement, driving measurable results in recruitment, retention, and lifetime giving.

    These folks help lead the charge

    • Chris Boulanger

      Chris Boulanger

      Managing Director, Data & Analytics

    • Peter Graham

      Peter Graham

      Strategy Director, Data & Analytics

    • Jonathan Tatlow

      Chief Marketing Officer

    • Liz

      Elizabeth Spranzani

      Chief Technology Officer

    • David Kovner

      Chief Client Officer