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Sports & Venues

Verndale helps sports and entertainment venues pinpoint digital priorities, design memorable end-to-end experiences, and increase sales across all revenue-generating assets.

Our Expertise

Accelerate Deals with CPQ

In a competitive market saturated with entertainment options, get in front of consumers first with the right offer and close more deals using Salesforce Configure, Price, Quote (CPQ). Verndale specializes in implementing CPQ to increase operational efficiency, quickly bundle offers, generate quotes for your sellable assets across tangible sales, contracts, and sponsorships, and improve the buying experience from start to finish.

Scale Sales Operations with CRM

Deliver on the promise of customer-centricity with a holistic Customer Relationship Management (CRM) solution. Salesforce Sales Cloud CRM optimizes and scales your sales and marketing processes and tracks performance. Verndale helps you integrate with Salesforce's CRM, so you can start automating the fan journey, finding and attracting new spectators, winning over customers repeatedly, and building on your loyal fanbase.

Achieve Next-Level Engagement

Verndale understands your organization's unique needs and can help you navigate the digital landscape to select from industry-leading Digital Experience Platforms (DXP). A DXP goes beyond content management to connect with consumers, enable personalization, boosting productivity, addressing customer data, and driving business growth.

Optimize Customer Experience

In an industry with passionate enthusiasts and loyal fans, digital solutions should be designed to bolster your operations for resiliency, enhance the customer experience, and deliver efficiency at every step. Eliminate friction and shorten digital pathways with truly customer-centric solutions that engage with consumers and optimize the journey, so your fans can get to where they need to go faster.

Drive Growth Through Transformation

While the appetite for live events is voracious, technology keeps your fans and visitors invested between games and shows. Verndale has extensive knowledge of ever-evolving digital trends. We partner with organizations to exceed customer demand for seamless transitions in and out of the venue to help navigate change, design experiences for productivity and efficiency across teams and enable focused innovation.

Insights from Our Team

Success Stories

GE Healthcare needed a centralized solution to deliver information efficiently, manage content easily, and make resources accessible to customers across devices and geographies.

GE Healthcare


IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.