Wired for Success: IEWC's Digital Transformation

The Solution

From day one, Verndale worked as an extension of IEWC's team. The commerce team has been a guide through a multi-year transformation shaped by business cycles, operational goals, and continuous improvement. 

The project began by enabling a unified technology stack, which laid the groundwork for transitioning IEWC into a holistic ‘digital-first’ organization. Verndale integrated enterprise resource planning (ERP), product information management (PIM), customer relationship management (CRM), and content management system (CMS) platforms to support a best-in-class ecommerce experience. 

As the partnership evolved, so did the strategy. The focus shifted to building an omnichannel customer experience (CX) that could transcend individual transactions and deliver consistency, speed, and value across every customer interaction. 

Additional key initiatives included:  

The Outcome

The result is a scalable, streamlined, and personalized digital experience. Powered by Optimizely Configured Commerce, IEWC's platform simplifies product discovery and delivers cross-channel customer interactions. Its SaaS technology enables agile development, faster upgrades, and easier enhancements. 

Customers benefit from IEWC’s My Account Hub's self-service features, including:  

Importantly, these outcomes were achieved through a decade-long journey of trust, iteration, and shared ambition. Through re-platforms, managed services, international rollouts, and strategic pivots, IEWC has consistently chosen Verndale not just for what we deliver but also for how we deliver it.