Wired for Success: IEWC's Digital Transformation
IEWC
The Challenge
IEWC is a global distributor of wire and cable products, a manufacturer of custom fiber assemblies, and a provider of value-added solutions that advance a connected world. For over 60 years, IEWC has built its business on relationships. It embraces technology to complement and enhance—not replace—its personal and attentive customer sales and service experiences.
IEWC’s initial Discovery and Strategic Digital Roadmap development unveiled a broad, multi-year implementation plan that aligned its marketing, ecommerce and customer self-service digital capabilities. The resulting and scalable digital ecosystem has continued to unlock product discovery, strengthen customer relationships across channels, and support global growth.
The Solution
From day one, Verndale worked as an extension of IEWC's team. The commerce team has been a guide through a multi-year transformation shaped by business cycles, operational goals, and continuous improvement.
The project began by enabling a unified technology stack, which laid the groundwork for transitioning IEWC into a holistic ‘digital-first’ organization. Verndale integrated enterprise resource planning (ERP), product information management (PIM), customer relationship management (CRM), and content management system (CMS) platforms to support a best-in-class ecommerce experience.
As the partnership evolved, so did the strategy. The focus shifted to building an omnichannel customer experience (CX) that could transcend individual transactions and deliver consistency, speed, and value across every customer interaction.
Additional key initiatives included:
Enabled Customer Material Information (CMIs) to be orderable
Partnered with IEWC and others on an optimized and dynamic pricing model for standardized products
Improved ease of ordering and eliminated manual workarounds and pricing errors
Supported PIM integration across multiple global sites
Standardized product data for greater efficiency and scale
Improved search functionality
Digital transformation at this scale comes with inevitable complexity and cross-functional decision-making. Verndale helped navigate change through each shift with transparency, empathy, and a deep understanding of IEWC's business goals and omni-channel governance priorities.
The Outcome
The result is a scalable, streamlined, and personalized digital experience. Powered by Optimizely Configured Commerce, IEWC's platform simplifies product discovery and delivers cross-channel customer interactions. Its SaaS technology enables agile development, faster upgrades, and easier enhancements.
Customers benefit from IEWC’s My Account Hub's self-service features, including:
Real-time access to orders, quotes, and invoices
Downloadable key documents and order tracking
Personalized spending reports and insights
Importantly, these outcomes were achieved through a decade-long journey of trust, iteration, and shared ambition. Through re-platforms, managed services, international rollouts, and strategic pivots, IEWC has consistently chosen Verndale not just for what we deliver but also for how we deliver it.
How We Got It Done
Technologies
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Allen Schweitzer
Chief Revenue Officer
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