Wired for Success

The Solution

The project began with Verndale enabling one technology stack and integrating enterprise resource planning (ERP), product information management (PIM), customer relationship management (CRM), and content management system (CMS) platforms to deliver ecommerce functionality to IEWC's customers. Launching the ecommerce platform began IEWC's journey into a future as a holistic digital-first organization. It laid the technical and cultural groundwork for agile decision-making.

Transitioning into 2021, IEWC focused on an omnichannel CX. The next phase in their digital transformation was to unify channels to transcend transactional customer engagements and create consistency. With digital transformation comes change and managing internal alignment. There's no substitute for understanding the business and customer needs, which is why Verndale helped IEWC create a system for reinforcing transparency, clarity, and collaboration that prioritizes customer goals and needs.

The Outcome

The digital transformation provides an improved CX with simplified product discovery. Built on Optimizely B2B Commerce, IEWC's ecommerce experience ensures that every client interaction is fluid and effortless across channels and self-service features.

Investing in SaaS technology helps IEWC with agile development, quicker upgrades, and easier website enhancements. This includes a platform migration from Optimizely's Classic to Spire. All customizations were transferred while leveraging Spire's out-of-the-box functionalities and maintaining an exceptional CX.

Today, customers can digitally access real-time orders, quotes, and invoices with interactive features that make the sales cycle more efficient. They can also download documents, track orders, and explore their spending reports for business insights in My Account Hub.