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2021 Optimizely Partner of the Year

The best-in-class platform for outcomes-based marketing, commerce, and experimentation.


Premier Platinum Partner

Verndale is one of two Premier Platinum Partners in the United States, is recognized as the first agency in the world to have earned all five Episerver Specialization classifications, and is leading the way again in delivering comprehensive experimentation solutions with Optimizely.


Optimizely Specializations


Optimizely MVP Awards


Global Certifications

Our Expertise

Opti Accordion

B2B & B2C Commerce

With extensive experience across the Episerver and Optimizely commerce suite, we deliver high-impact customer experiences for both B2B and B2C organizations. Verndale was formerly recognized as a Platinum Partner to Insite Software and Episerver B2B Commerce Cloud. Today, we proudly hold the title of 2021 Optimizely Partner of the Year.

Optimization as a Service

We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.

AI-Driven Content Recommendations

Through real-time predictive analytics, we leverage the Idio content intelligence platform to close the gap between what customers want and what businesses can offer. Verndale tailors your Idio instance to be able to predict the interests and intent of each individual buyer and automatically deliver hyper-relevant content that will better engage your customers for improved business results and brand affinity.

Marketplace Apps

We are proud to have contributed seven free apps to the Episerver Marketplace which are focused on decreasing time-to-value, and making the lives of content authors a little easier.

DXC Cloud Offering

Optimizely DXC offering takes all of the pain out of the hosting and infrastructure of a typical DXP platform. With many DXC implementations under our belt, Verndale has crafted our Support and DevOps processes to fit perfectly with DXC.

Content Migrations

The movement of content and data is paramount to the success of a platform launch and we work with our clients to define the approach to inventorying, mapping, and ultimately loading content and data into the new system using a variety of techniques from manual entry to automation.

Data Platforms

The Optimizely Customer Data Platform (CDP) collects data from anonymous leads and known customers so you can track each user's path and interaction to conversion. Profiles can be configured to capture and display information that is business relevant and use actual user data to increase engagement. The Verndale team leverages this tool to help businesses capture actionable online and offline user interactions in order to better understand the holistic customer experience.

These folks help lead the charge

  • Elizabeth Spranzani

    Chief Technology Officer

  • Doug Yoder

    Technical Director

  • Lisa Brown

    VP, Experience Design

  • Nate Palmer

    VP, Digital Operations & Optimization

  • Bill Cronin

    Technical Director

  • Jeff Pratt

    Commerce Practice Director

  • Tracey Barber

    VP, Marketing

  • Jim King

    VP, Partnerships

  • Jay Schiappa


Success Stories

HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

Budget Blinds


IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.