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2021 Optimizely Partner of the Year

The best-in-class platform for outcomes-based marketing, commerce, and experimentation.

Premier Platinum Partner

Verndale is one of two Premier Platinum Partners in the United States, is recognized as the first agency in the world to have earned all five Episerver Specialization classifications, and is leading the way again in delivering comprehensive experimentation solutions with Optimizely.


Optimizely Specializations


Optimizely MVP Awards


Global Certifications

Our Expertise

    B2B & B2C Commerce

    With extensive experience across the Episerver and Optimizely commerce suite, we deliver high-impact customer experiences for both B2B and B2C organizations. Verndale was formerly recognized as a Platinum Partner to Insite Software and Episerver B2B Commerce Cloud. Today, we proudly hold the title of 2021 Optimizely Partner of the Year.

    Optimization as a Service

    We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.

    AI-Driven Content Recommendations

    Through real-time predictive analytics, we leverage the Idio content intelligence platform to close the gap between what customers want and what businesses can offer. Verndale tailors your Idio instance to be able to predict the interests and intent of each individual buyer and automatically deliver hyper-relevant content that will better engage your customers for improved business results and brand affinity.

    Marketplace Apps

    We are proud to have contributed seven free apps to the Episerver Marketplace which are focused on decreasing time-to-value, and making the lives of content authors a little easier.

    DXC Cloud Offering

    Episerver's DXC offering takes all of the pain out of the hosting and infrastructure of a typical DXP platform. With many DXC implementations under our belt, Verndale has crafted our Support and DevOps processes to fit perfectly with DXC.

    Content Migrations

    The movement of content and data is paramount to the success of a platform launch and we work with our clients to define the approach to inventorying, mapping, and ultimately loading content and data into the new system using a variety of techniques from manual entry to automation.

    Data Platforms

    The Optimizely Customer Data Platform (CDP) collects data from anonymous leads and known customers so you can track each user's path and interaction to conversion. Profiles can be configured to capture and display information that is business relevant and use actual user data to increase engagement. The Verndale team leverages this tool to help businesses capture actionable online and offline user interactions in order to better understand the holistic customer experience.

      These folks help lead the charge

      Doug Yoder

      Technical Director

      Nate Palmer

      VP, Digital Operations & Optimization

      Bill Cronin

      Technical Director

      Jeff Pratt

      Commerce Practice Director

      Jim King

      VP, Partnerships

      Success Stories

      HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

      Budget Blinds


      IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.