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Optimizely Premier Platinum Partner

We team up with Optimizely to give our clients the ultimate digital experience platform (DXP) and content management system (CMS). Excelling in implementation, website content management, marketing, commerce, and experimentation, we drive better outcomes and help you outperform the competition.

Verndale has earned its stripes as one of the top two Premier Platinum Partners in the USA and received Optimizely Partner of the Year in 2023 and 2021. Whether it's expertly implementing your CMS or developing ecommerce websites, we're the team dedicated to delivering top-notch digital experiences.


Tailored Excellence in Digital

Need a digital overhaul or just some fine-tuning? We've got the technical know-how to move your unique initiatives forward and achieve success. We strategize, design, develop, and optimize with a track record that speaks for itself. We've helped clients like Johnson Financial Group, Manhattan Associates, IEWC, Source Atlantic, Quinnipiac University, and more to push boundaries, hit growth objectives, and optimize experiences.


Optimizely Specializations


Optimizely MVP Awards


Global Certifications

Empowering Success Through Optimizely

We're helping lead the charge with specializations in Optimizely's CMS, Configured Commerce, and Customized Commerce. We also have expertise in content marketing, digital asset management, experimentation, personalization, and more, bringing a collective team of experts together with seven agency MVP awards, 60 certifications, and 30 global certifications. If you're ready to take your digital game to the next level, we've got your back.


Our Expertise

Opti Accordion

Digital Experience Platform (DXP)

Orchestrate seamless digital experiences that drive conversions with a full suite of tools to power omnichannel marketing and personalization. From implementation to integrations and launch to optimization, our expertise in Optimizely's DXP ensures your customer journey is consistent across all touchpoints, enabling centralized customer data, streamlining operations, and helping you stay ahead of the competition with the latest technologies.

Content Management System (CMS)

Your website is the foundation of your digital identity and customer experience strategy. It plays a crucial role in your customers' first impression. It also needs to be functional and user-friendly to manage. We help businesses build, design, and implement Optimizely's CMS to deliver engaging and high-performing websites that turn heads and drive results.

Content Marketing Platform (CMP)

Optimizely's CMP, formerly known as Welcome, is a flexible content marketing platform for developing, editing, approving, and distributing content, making publishing a breeze so you can execute more campaigns faster. We use CMP for our own marketing and can guide you in defining your requirements, campaign structure, and more to help you achieve your marketing goals. We can also set up your CMP and integrate it with your CMS and other technologies.

B2B & B2C Commerce

Whether you're in B2B or B2C commerce, driving sales and customer loyalty is the lifeblood of your business. We provide strategic guidance and implementation services for Optimizely's Configured Commerce and Customized Commerce in a way that works for your unique business requirements. Through commerce solutions and road mapping, we help transform, optimize, and monetize your digital goals to amplify conversions, improve satisfaction, and align operations.


Delivering the best possible experience to your customers requires a continuous improvement approach. Our teams help you navigate Optimizely's personalization and testing tools so you can accelerate and optimize your digital marketing. From A/B and multivariate tests to content product recommendations and everything in between, let's explore, experiment, and test so you can refine the customer journey.

Digital Operations & Optimization

We believe that go-live is just beginning. Launching a new website or digital platform is the first step in a journey of continuous evolution and growth. Our managed services span a full spectrum of capabilities supporting the Optimizely solutions you've implemented as well as the technologies you want to add. We can analyze, adjust, and optimize your digital ecosystem alongside your customers and business.

Optimizely Data Platform (ODP)

Catering to the individual needs and preferences of each customer requires centralized data and the know-how to make confident decisions using a customer data platform (CDP). We help you integrate ODP and enable your business to use data as an asset, leveraging it to harmonize and elevate your DXP for omnichannel, personalized marketing.

These folks help lead the charge

  • Liz

    Elizabeth Spranzani

    Chief Technology Officer

  • Jim King

    Jim King

    VP, Partners & Alliances

  • Tracey Barber

    VP, Marketing

  • Nate Palmer

    VP, Digital Operations & Optimization

  • Andrea

    Andrea Goldstein

    Senior Director, Digital Marketing

  • Jeff Pratt

    Commerce Practice Director

  • Doug

    Doug Yoder

    Technical Director

  • Bill Cronin

    Technical Director

  • Greg

    Gregoire Bodson

    Senior Tech Lead

  • Oliver

    Olivier Morency

    Senior Tech Lead

  • Philippe

    Philippe Ouimet

    Enterprise Architect

  • Santiago Morla

    Senior Architect

  • Jorge

    Jorge Cardenas


  • Jay Schiappa


  • Francisco Quintanilla

    Associate Architect

Success Stories

Budget Blinds
HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

Budget Blinds


IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.