See All Our Work
Blinded by Opportunities
Budget Blinds • Built On Optimizely



The Challenge
Verndale was chosen to lead an Episerver-driven web modernization project, to redeploy the technology and brand image for Home Franchise Concept's flagship brand, Budget Blinds. In addition, Verndale was tasked with designing the framework for future brands to be rolled into the updated platform.

The Solution
Verndale transformed HFC’s aging Ektron installation into a modern, inviting, and highly functional budgetblinds.com. A hallmark of the development is the ability to default national brand content for each localized site – which can now be tailored to meet each franchisee’s local market. Franchisees have easy access to branded content, can adapt and modify local franchise information as needed, and are empowered to seamlessly deploy their own sites. Using items like static and smart replacement tokens to comfortably load localized content, we were able to deliver a platform that dynamically adapts to changes using smart navigation, dynamic sitemaps, and robots to integrate with CMS.



The Outcome
Verndale opened the Budget Blinds brand to the world with a newer more attractive and dynamic web presence. Budget Blinds and future HFC brands now offer a powerful and comprehensive entry point for the national brand that easily and seamlessly filters down into localized information provided by individual franchisees.


How We Got It Done
Capabilities
Technologies
Get in Touch
Success Stories

To stay ahead of change in a highly competitive education ecosystem, Quinnipiac University needed a digital transformation that positioned it as the university of the future, united by technology.
Quinnipiac University
Optimizely

IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.
IEWC
Optimizely