AI Search

As search technology becomes more powerful and AI becomes integrated throughout, there’s an extraordinary opportunity to create more robust, dynamic, AI-driven searches. We’re not just getting users' information—we’re creating more accurate, end-to-end, data-driven experiences.

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Experts in a Changing Landscape

How AI search worked yesterday isn’t the same as how AI search will work tomorrow—and we’re excited about that. It’s an opportunity to constantly ask if what we’re doing is best in class for both your business and your users.

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Our Expertise

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AEO/GEO Search Analysis

We will assess your site and content to ensure it’s being effectively indexed and ranked by the most influential generative AI systems (for example, ChatGPT, Gemini, and/or Perplexity). This includes data points such as structured data, citations, machine readability, and any other weighted factors.

SEO/GEO Search Recommendations

After we do an AEO/GEO search analysis, we can recommend actionable, measurable next steps. This can include both technical changes, including to your structured data or metadata. and/or editorial changes to your user-facing content. We’ll work together to create a plan that scales with you.

AEO/GEO Editorial Guidelines

Once we have the data and recommendations from the analysis, the next step is to create reusable, repeatable copy templates that optimize your content for generative AI systems–while still respecting your brand goals and user needs.

AI Site Search

AI search isn’t just about external search engines. It can also be a very powerful tool for on-site, platform search, including integrations such as predictive search, filters, chatbots, and more, and it’s changing every day.

Taxonomy for AI Search

Our taxonomy practice has long been the foundation for emerging search technology. No matter how search is (and continues to be) powered, it needs a thorough, clear map to guide it—and the more semantic your underlying taxonomy, the more effectively AI can do its job.

These folks help lead the charge

Tod Szewczyk

Managing Director, Marketing Services
Dawn Bovasso

VP, Experience Design
Keli Pembroke

Digital Marketing Lead
Dan Meister

Digital Marketing Lead

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AI Search

Experts in a Changing Landscape

Our Expertise

AEO/GEO Search Analysis

SEO/GEO Search Recommendations

AEO/GEO Editorial Guidelines

AI Site Search

Taxonomy for AI Search

These folks help lead the charge

Tod Szewczyk

Dawn Bovasso

Keli Pembroke

Dan Meister