What outcomes can Data & Analytics deliver for my business?

We help you move from insight to impact—streamlining operations, uncovering new revenue, and enabling confident decisions with AI-ready data foundations.

What’s included in Data Strategy & Enablement?

We define a practical, outcome-driven analytics roadmap embedded with governance, compliance, and AI ethics for trustworthy decision-making.

Which data platforms and integrations do you support?

We design and implement cloud-native platforms such as Snowflake and Databricks, integrating data across CRM, commerce, marketing, and operations to provide speed, scale, and a 360-degree view.

How do you approach data management and compliance?

We establish a single source of truth with MDM, automate data quality checks, and prioritize secure, privacy-first practices to maintain compliance and data trust.

What BI capabilities do you deliver?

We create intuitive dashboards, interactive reports, and self-service tools, enhanced with AI-powered storytelling and foresight to understand the past and anticipate what’s next.

What advanced analytics and AI solutions are available?

We apply machine learning to forecast trends, identify churn risk, recommend next best actions, and optimize offers—plus leverage generative AI to scale personalization, engagement, and efficiency.

AI Solutions

As AI transforms technology and customer experiences, our team of experts guides you through strategy, implementation, and the change management and enablement required to make it work for your business. Build a clear, scalable AI foundation to improve efficiency, personalize at scale, strengthen search visibility, and drive measurable growth.

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We Help Put AI Intelligence to Work

We bring together strategy, data, design, and development to implement AI solutions that optimize how customers find and engage with your brand. From agentic systems to modern digital experience platforms (DXPs), we build intelligent, integrated AI solutions aligned with your business objectives.

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Our Expertise

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AI + SEO, AEO, & GEO

Our technical, AI-focused SEO, AEO (answer engine optimization), and GEO (generative engine optimization) practice improves a website’s structure for search engines and crawlers to efficiently crawl, index, and rank content, with AI engines top of mind. Our strategy focuses on crawlability (ensuring pages are accessible), indexability (increasing the likelihood of inclusion in search results), and performance (enhancing site speed and functionality across devices) to improve visibility, particularly for zero-click searches and rankings.

AI + Site Search & Wayfinding

One of the most powerful ways to integrate AI into your digital experience is through site search and wayfinding – including dynamic navigation, filters, and other experiences that help users understand where they are and where they want to go. AI helps enhance search and wayfinding by consuming large amounts of structured data (such as taxonomies and metadata) to deliver results faster, more accurately, and more relevantly. We can help by defining and building both the underlying data foundations and integrating them with the user experience.

AI + Personalization

AI can help make the end-to-end customer journey more personalized, relevant, and responsive, increasing engagement, conversion, brand loyalty, and sentiment. Our personalization practice combines AI-powered tools with strategy to deliver experiences at the right moment, grounded in real customer context. To activate personalization at scale, we connect taxonomies, structured data mapped to audience segments, and semantic data and/or user data integrated with platform-integrated AI agents, search, and recommendation engines.

AI + Activation Across DXPs

We help teams activate and operationalize native AI capabilities within any digital experience platform, so marketers can adopt them quickly and consistently. For example, if your digital experience platform is on Sitecore or Optimizely, your AI acceleration is already built in. Our approach focuses on operationalization that supports real marketing throughput and day-to-day execution, guided by quality output and strategic direction.

AI + Experience Design

Experience design, including specialties such as user experience (UX), visual design, and user research, is increasingly integrated with AI-powered tools that enhance its effectiveness. For example, we use integrated AI agents that bridge the gap between design and code to help reduce the time needed for requirements and specifications. Advances in user research enable parsing large amounts of interview transcripts to identify patterns, meaning, and insights that can be applied to design strategy – reducing friction and increasing the likelihood of achieving business goals. Other AI tools include accessibility scanners and site crawlers, which help supplement our expertise and ensure the most thorough and accurate results.

AI + Content Strategy

Our Content Strategy practice was using AI before it even had a name—creating maps of structured data to help systems and platforms interpret large quantities of data and help users more easily find what they need. Today, that foundation is essential for AI. We develop the taxonomies, metadata, AI editorial guides, dynamic content delivery plans, template and component ecosystems, and everything else necessary for your platforms and agents to do their job most effectively.

AI + Data & Analytics

We have vast—if not limitless—amounts of data at our fingertips. The challenge is knowing which data is important, how to make sense of it, and how to turn it into actionable, impactful insights for your business goals. That’s where our Data & Analytics practice brings expertise, combined with powerful knowledge of how to integrate enterprise-level data with AI-powered tools for analysis and insights. By connecting the data, insights, and the impact on your customers, we can find the most effective and efficient way to reach your business outcomes.

AI + Platform Integration

Platforms for digital experiences have seen the most impressive innovations in AI capabilities, from integrated agents that can be customized to your brand’s business needs, to handshakes with partner tools (like design platforms that streamline template and component creation with fewer specifications), to a robust library of AI-powered and customizable widgets like search. Platforms have become so much more than repositories for code and content. We help you navigate options, determine what to implement, and identify which integrations could deliver the greatest impact and ROI for your business goals and enablement strategy.

These folks help lead the charge

Elizabeth Spranzani

Chief Technology Officer
Tod Szewczyk

VP, Marketing Services
Nate Palmer

VP, Digital Operations & Optimization
Chris Boulanger

Managing Director, Data & Analytics
Peter Graham

Strategy Director, Data & Analytics
Jonathan Tatlow

Chief Marketing Officer
David Kovner

Chief Client Officer
Richard Cabral

Principal Platform Architect, Sitecore

Work

Solutions

Our Offers

Our Industries

Our Insights

About Us

AI Solutions

We Help Put AI Intelligence to Work

Our Expertise

AI + SEO, AEO, & GEO

AI + Site Search & Wayfinding

AI + Personalization

AI + Activation Across DXPs

AI + Experience Design

AI + Content Strategy

AI + Data & Analytics

AI + Platform Integration

These folks help lead the charge

Elizabeth Spranzani

Tod Szewczyk

Nate Palmer

Chris Boulanger

Peter Graham

Jonathan Tatlow

David Kovner

Richard Cabral