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Solutions

 What We Do
Expertise

AI

CMS & DXP

Commerce

Customer & Cultural Intelligence Research

Data & Analytics

Design & UX

Digital Marketing

Managed Services

Salesforce Sales & Revenue Cloud

Strategy

Technologies

BigCommerce

Shopify

Contentful

Contentstack

Inriver

Optimizely

Orckestra

Salesforce

Sitecore

Umbraco

Webflow

WordPress

Our Offers

 Ways to Get Started

DXP Performance Assessment

Commerce Performance Assessment

GEO & SEO Assessment

User Experience Assessment

Art of the Possible: A Live DXP Journey

Google Ads Assessment

Our Industries

 Where We Excel

Financial Services

Food & Beverage

Healthcare

Higher Education

Hospitality

Law Firms

Manufacturing & Distribution

Retail

Sports & Venues

Technology

Our Insights

 What We're Thinking

The Tech to Optimize Website Product Search

CMS & DXP

9 Steps on the Path to Personalization

Digital Marketing

Demystifying Digital Experience Platforms (DXP)

Customer Experience
    Contact Us

    AI Solutions

    As AI transforms technology and customer experiences, our team of experts guides you through strategy, implementation, and the change management and enablement required to make it work for your business. Build a clear, scalable AI foundation to improve efficiency, personalize at scale, strengthen search visibility, and drive measurable growth.

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    We Help Put AI Intelligence to Work

    We bring together strategy, data, design, and development to implement AI solutions that optimize how customers find and engage with your brand. From agentic systems to modern digital experience platforms (DXPs), we build intelligent, integrated AI solutions aligned with your business objectives.
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    Our Expertise

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    AI + SEO, AEO, & GEO

    Our technical, AI-focused SEO, AEO (answer engine optimization), and GEO (generative engine optimization) practice improves a website’s structure for search engines and crawlers to efficiently crawl, index, and rank content, with AI engines top of mind. Our strategy focuses on crawlability (ensuring pages are accessible), indexability (increasing the likelihood of inclusion in search results), and performance (enhancing site speed and functionality across devices) to improve visibility, particularly for zero-click searches and rankings.​

    AI + Site Search & Wayfinding

    One of the most powerful ways to integrate AI into your digital experience is through site search and wayfinding – including dynamic navigation, filters, and other experiences that help users understand where they are and where they want to go. AI helps enhance search and wayfinding by consuming large amounts of structured data (such as taxonomies and metadata) to deliver results faster, more accurately, and more relevantly. We can help by defining and building both the underlying data foundations and integrating them with the user experience.

    AI + Personalization

    AI can help make the end-to-end customer journey more personalized, relevant, and responsive, increasing engagement, conversion, brand loyalty, and sentiment. Our personalization practice combines AI-powered tools with strategy to deliver experiences at the right moment, grounded in real customer context. To activate personalization at scale, we connect taxonomies, structured data mapped to audience segments, and semantic data and/or user data integrated with platform-integrated AI agents, search, and recommendation engines.

    AI + Activation Across DXPs

    We help teams activate and operationalize native AI capabilities within any digital experience platform, so marketers can adopt them quickly and consistently. For example, if your digital experience platform is on Sitecore or Optimizely, your AI acceleration is already built in. Our approach focuses on operationalization that supports real marketing throughput and day-to-day execution, guided by quality output and strategic direction.

    AI + Experience Design

    Experience design, including specialties such as user experience (UX), visual design, and user research, is increasingly integrated with AI-powered tools that enhance its effectiveness. For example, we use integrated AI agents that bridge the gap between design and code to help reduce the time needed for requirements and specifications. Advances in user research enable parsing large amounts of interview transcripts to identify patterns, meaning, and insights that can be applied to design strategy – reducing friction and increasing the likelihood of achieving business goals. Other AI tools include accessibility scanners and site crawlers, which help supplement our expertise and ensure the most thorough and accurate results.

    AI + Content Strategy

    Our Content Strategy practice was using AI before it even had a name—creating maps of structured data to help systems and platforms interpret large quantities of data and help users more easily find what they need. Today, that foundation is essential for AI. We develop the taxonomies, metadata, AI editorial guides, dynamic content delivery plans, template and component ecosystems, and everything else necessary for your platforms and agents to do their job most effectively.

    AI + Data & Analytics

    We have vast—if not limitless—amounts of data at our fingertips. The challenge is knowing which data is important, how to make sense of it, and how to turn it into actionable, impactful insights for your business goals. That’s where our Data & Analytics practice brings expertise, combined with powerful knowledge of how to integrate enterprise-level data with AI-powered tools for analysis and insights. By connecting the data, insights, and the impact on your customers, we can find the most effective and efficient way to reach your business outcomes.

    AI + Platform Integration

    Platforms for digital experiences have seen the most impressive innovations in AI capabilities, from integrated agents that can be customized to your brand’s business needs, to handshakes with partner tools (like design platforms that streamline template and component creation with fewer specifications), to a robust library of AI-powered and customizable widgets like search. Platforms have become so much more than repositories for code and content. We help you navigate options, determine what to implement, and identify which integrations could deliver the greatest impact and ROI for your business goals and enablement strategy.

    These folks help lead the charge

    • Liz

      Elizabeth Spranzani

      Chief Technology Officer

    • Tod Szewczyk

      Managing Director, Marketing Services Practice

    • Nate Palmer

      VP, Digital Operations & Optimization

    • Dawn Bovasso 2024_01

      Dawn Bovasso

      VP, Experience Design

    • Chris Boulanger

      Chris Boulanger

      Managing Director, Data & Analytics

    • Peter Graham

      Peter Graham

      Strategy Director, Data & Analytics

    • Kieran Evans

      Senior Director, Design

    • Joe Fusco

      Technical Director, Front End

    • Doug

      Doug Yoder

      Technical Director

    • Richard

      Richard Cabral

      Principal Platform Architect, Sitecore

    • Stephanie Saia

      Practice Lead, Personalization & Optimization

    • Brandon Connolly

      SEO & AI Search Solutions Practice Lead