Automating for Impact: How a Healthcare Staffing Organization Scaled Job Listings and Enhanced the Candidate Experience
Jun 10, 2025 • 2 Minute Read • Stephanie Nardone, Content Marketing Manager
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Scaling Client Impact with Webflow: How Verndale is Redefining Digital Experience Delivery
May 13, 2025 • 4 Minute Read • Stephanie Nardone, Content Marketing Manager
At Verndale, we’ve always been focused on delivering real business value, not just checking off items on a development checklist. That mindset has guided us to continuously reevaluate how we approach digital experience design, development, and speed to market.
We know that no single platform fits every business. But when we saw some clients struggling with the complexity of traditional DXPs and the resource demands of headless content management system (CMS) implementations, we went looking for a better path for the right types of use cases. That led us to Webflow—a visual-first platform that, when strategically applied, has fundamentally changed how we build, scale, and optimize digital experiences for many of our clients.
Shifting Focus: From Development Burden to Business Value
Our Chief Technology Officer, Liz Spranzani, who's been at Verndale since 2001, says it best:
'No matter the client, Verndale is obsessed with delivering real business value by focusing on outcomes rather than just tasks or deliverables. We strive to understand our customers’ challenges and build solutions that drive conversions and create meaningful human connections in digital experiences.
This philosophy shaped the decision to partner with Webflow. By removing technical bottlenecks, Webflow enables faster, more flexible site creation without sacrificing quality or control.
Choosing Webflow: A Platform That Moves at the Speed of Business
When we recognized the challenges clients faced with traditional DXPs and developer-intensive headless CMSs, Liz and our Vice President of Partners & Alliances, Jim King, turned to Webflow’s Website Experience Platform (WXP) to create high-impact digital experiences.
“Webflow allows our customers to focus more of their marketing dollars on customer experience, business strategy, and marketing services, rather than development,” says Liz.
And websites are just one part of the bigger picture. "Websites live in a digital ecosystem that requires robust integrations, data management, and content management to ensure a personalized and seamless customer experience,” she adds.
Jim King agrees: “We knew we had to find a CMS we could offer our clients that reduces the cost of standing up an experience while still achieving custom designs. Our thought is that clients can redirect savings from back-end development and focus more on creative, strategic marketing services—ultimately creating more value and better results for their business.”
Proving the ROI: Faster Timelines, Lower Costs
Since adopting Webflow, the results have been significant.
We’ve seen a 44% decrease in clients' project timelines, a 300% decrease in technology platform costs, and a 40% reduction in implementation costs for our clients.
“By streamlining implementation and development—traditionally the most time-consuming phases—Webflow cuts project timelines to a fraction of their original duration,” says Liz.
Implementation costs have dropped by at least 50%, and, overall, Webflow often costs three times less than competing platforms.
“Because of Webflow, we can help our customers focus their marketing dollars on the customer experience, rather than technology and development,” says Liz. “And that’s incredible: We can bring new experiences to market much faster than we ever have before.”
“Webflow helps us meet our clients where they are,” says Jim. “With rising interest rates and tighter budgets, marketing becomes more of a luxury, making efficiency crucial. By leveraging Webflow’s built-in capabilities instead of maintaining a team of backend developers, we can provide better value to our clients.”
Developer Buy-In and Long-Term Flexibility
While some feared that a visual-first CMS might alienate developers, the opposite proved true.
“While no platform eliminates development entirely, I wasn’t threatened by it—and I had to convince my developers not to be either. In the end, they love Webflow. It’s the perfect tool for front-end developers.”
Webflow’s flexibility also addresses common hesitations about low-code tools.
“Webflow can be categorized as a composable CMS. It offers the extensibility and scalability to get complex.” This technical freedom addressed any hesitation around low-code platforms, proving that Webflow can support sophisticated requirements.
“Webflow enables amazing custom experiences with little to no coding: That was my aha moment,” Liz explains.
Case Study: Health Carousel
A powerful example of Webflow in action is Verndale’s work with Health Carousel, a job board serving both U.S.-based and international healthcare professionals.
“By automating data integration and content publishing with Webflow, we could offer a smoother, more localized job search for applicants,” says Jim.
“We worked closely with Health Carousel, validating KPIs and refining designs to ensure we met their evolving needs,” says Liz.
Using CMS collections and dynamic filtering, Verndale delivered a fully customized experience, leveraging APIs from Google, ChatGPT, and Niche to enrich job listings and streamline publishing. Webflow’s collaboration tools also helped speed up client approvals and testing.
Webflow is more than just a platform for simple landing pages or marketing sites. It can integrate with third-party systems and handle complex data integrations.
Looking Ahead: Personalization, Optimization, and Scale
Verndale is already exploring the next frontier with Webflow Optimize, a built-in experimentation and personalization engine.
“With Webflow Optimize, you can create infinite variants while it measures conversions and user interest, adapting over time to maximize success — a living, breathing system that continuously optimizes your customer experience,” says Liz. “Webflow Optimize is a great opportunity to help our clients scale and take their digital strategies to the next level.”
Even as development continues to be transformed by AI tools like OpenAI and ChatGPT, Liz sees platforms like Webflow as a critical bridge between business agility and technical complexity.
“We needed a platform that significantly lowered development effort without sacrificing design,” says Liz. “Webflow has the best reputation in this category, and the decision came about very organically.”
If your business is ready to trade complexity for clarity and deliver digital experiences that move the needle, Verndale is here to help. Webflow isn’t the right fit for every organization, and that’s exactly why our approach starts with strategy. We align the platform to the problem, not the other way around. But for the right use cases, Webflow helps us deliver faster, more flexible, and more cost-effective solutions without compromising quality.
Get in touch to see if Webflow is the right fit for your next digital project.
This article was originally published in collaboration with Webflow and has been modified for Verndale.com.