How a Healthcare Staffing Organization Scaled Job Listings and Enhanced the Candidate Experience
Jun 05, 2025 • 3 Minute Read • Stephanie Nardone, Content Marketing Manager
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Scaling Client Impact with Webflow: How Verndale is Redefining Digital Experience Delivery
May 13, 2025 • 4 Minute Read • Stephanie Nardone, Content Marketing Manager
Digital experiences only succeed when they align with real business needs. As organizations face increasing pressure to move faster and do more with less, it's critical to reduce complexity and increase agility in both design and development.
Our Chief Technology Officer, Liz Spranzani, who's been at Verndale since 2001, says it best:
"No matter the client, Verndale is obsessed with delivering real business value by focusing on outcomes rather than just tasks or deliverables. We strive to understand our customers’ challenges and build solutions that drive conversions and create meaningful human connections in digital experiences."
This philosophy shapes the platforms we decide to partner with.
Choosing Webflow: A Platform That Moves at the Speed of Business
No single platform fits every business. But when our teams saw some clients struggling with the complexity and cost of traditional DXPs and headless content management system (CMS) implementations, we explored alternatives, like Webflow. As a visual-first platform, Webflow enables us to create high-impact digital experiences faster and with fewer technical bottlenecks.
Liz and our Vice President of Partners & Alliances, Jim King, turned to Webflow’s Website Experience Platform (WXP) to integrate into our partner ecosystem.
“Webflow allows our customers to focus more of their marketing dollars on customer experience, business strategy, and marketing services, rather than development,” shares Liz. "Websites live in a digital ecosystem that requires robust integrations, data management, and content management to ensure a personalized and seamless customer experience,” she adds.
Jim King agrees: “We knew we had to find a CMS we could offer our clients that reduces the cost of standing up an experience while still achieving custom designs. Our thought is that clients can redirect savings from back-end development and focus more on creative, strategic marketing services—ultimately creating more value and better results for their business.”
Proving the ROI: Faster Timelines, Lower Costs
Since adopting Webflow, the results have been significant. We’ve seen a 44% decrease in clients' project timelines, a 300% decrease in technology platform costs, and a 40% reduction in implementation costs for our clients.
“By streamlining implementation and development—traditionally the most time-consuming phases—Webflow cuts project timelines to a fraction of their original duration,” Liz explains.
Implementation costs have dropped by at least 50%, and, overall, Webflow often costs three times less than competing platforms.
“Because of Webflow, we can help our customers focus their marketing dollars on the customer experience, rather than technology and development,” says Liz. “And that’s incredible. We can bring new experiences to market much faster than we ever have before.”
“Webflow helps us meet our clients where they are,” shares Jim. “With rising interest rates and tighter budgets, marketing becomes more of a luxury, making efficiency crucial. By leveraging Webflow’s built-in capabilities instead of maintaining a team of backend developers, we can provide better value to our clients.”
Developer Buy-In and Long-Term Flexibility
“Webflow enables amazing custom experiences with little to no coding: That was my aha moment,” Liz explains.
While some feared that a visual-first CMS might alienate developers, the opposite proved true.
“While no platform eliminates development entirely, I wasn’t threatened by it—and I had to convince my developers not to be either. In the end, they love Webflow. It’s the perfect tool for front-end developers.”
Webflow’s flexibility also addresses common hesitations about low-code tools.
Webflow can be categorized as a composable CMS. It offers the extensibility and scalability to get complex. This technical freedom addressed any hesitation around low-code platforms, proving that Webflow can support sophisticated requirements.
Case Study: Health Carousel
A powerful example of Webflow in action is our work with Health Carousel, a job board serving both U.S.-based and international healthcare professionals.
“By automating data integration and content publishing with Webflow, we could offer a smoother, more localized job-search experience for applicants,” says Jim.
“We worked closely with Health Carousel, validating KPIs and refining designs to ensure we met their evolving needs,” Liz adds.
Using CMS collections and dynamic filtering, the Verndale team delivered a fully customized experience, leveraging APIs from Google, ChatGPT, and Niche to enrich job listings and streamline publishing. Webflow’s collaboration tools also helped speed up client approvals and testing.
Webflow is more than just a platform for simple landing pages or marketing sites. It can integrate with third-party systems and handle complex data integrations.
Looking Ahead: Personalization, Optimization, and Scale
Verndale is already exploring the next frontier with Webflow Optimize, a built-in experimentation and personalization engine.
“With Webflow Optimize, you can create infinite variants while it measures conversions and user interest, adapting over time to maximize success. It's a living, breathing system that continuously optimizes your customer experience,” says Liz. “Webflow Optimize is a great opportunity to help our clients scale and take their digital strategies to the next level.”
Even as development continues to be transformed by AI tools like OpenAI and ChatGPT, Liz sees platforms like Webflow as a critical bridge between business agility and technical complexity.
“We needed a platform that significantly lowered development effort without sacrificing design,” says Liz. “Webflow has the best reputation in this category, and the decision came about very organically.”
If your business is ready to trade complexity for clarity and deliver digital experiences that move the needle, Verndale is here to help. Webflow isn’t the right fit for every organization, and that’s exactly why our approach starts with strategy. We align the platform to the problem, not the other way around. But for the right use cases, Webflow helps us deliver faster, more flexible, and more cost-effective solutions without compromising quality.
Get in touch to see if Webflow is the right fit for your next digital project.
This article was originally published in collaboration with Webflow and has been modified for Verndale.com.