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A Clean Bill of Health for Customer Portal

GE Healthcare

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GE Healthcare
GE Healthcare

The Challenge

In a disrupted global marketplace, GE Healthcare needed a new centralized solution to efficiently deliver information, make content management simpler, and make resources accessible to their customers across devices and geographies.

GE Healthcare

The Solution

Verndale revived GE Healthcare's aging and disconnected portal experience with a user-tested and mobile-first reimagining of their information architecture and implemented a single-login customer portal on Sitecore.

GE Healthcare
GE Healthcare
GE Healthcare

The Outcome

Global customers now have streamlined access to resources and information across any device. Improved IA and UX delivered a 140% increase in homepage entrances and a 55% lift in mobile users.

GE Healthcare GE Healthcare

Sitecore

Widen

Google Analytics

Marketo

Clay Tablet

SOLR

Salesforce