Landry's has come a long way in its 40-year history - from a single seafood location in Katy, Texas, to an industry powerhouse with over 600 locations across dining, hospitality, entertainment, and gaming. As the organization built and bought its way to prominence, a natural byproduct of that growth was a fractured, inefficient, and decentralized technical ecosystem impeding its value for the business and its millions of guests.
Verndale reimagined the visual and experience design to elevate the experience and bring brand and property stories into the foreground. We stood up a new instance of Sitecore in Managed Cloud to support the digital experience, integrating loyalty, Salesforce, and a location search for real-time updates. We tied the front-end and back offices together and enabled a 360-degree guest view emphasizing gift card and retail purchasing behavior. And we did it all in under five months.
Through personalization, we were able to reengage highly qualified users and get them on a path to conversion - delivering 13% growth in 30 days. With one-of-a-kind unforgettable experiences in dining and gaming at some of the best entertainment destinations around the world, Landry's has something to offer everyone. Now, its site gives its digital visitors a taste of the possibilities, the chance to explore the benefits of loyalty, and the opportunity to purchase anywhere.
How We Got It Done
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