Landry's has come a long way in its 40-year history - from a single seafood location in Katy, Texas, to an industry powerhouse with over 600 locations across dining, hospitality, entertainment, and gaming. As the organization built and bought its way to prominence, a natural byproduct of that growth was a fractured, inefficient, and decentralized technical ecosystem impeding its value for the business and its millions of guests.
Through personalization, we were able to reengage highly qualified users and get them on a path to conversion - delivering 13% growth in 30 days. With one-of-a-kind unforgettable experiences in dining and gaming at some of the best entertainment destinations around the world, Landry's has something to offer everyone. Now, its site gives its digital visitors a taste of the possibilities, the chance to explore the benefits of loyalty, and the opportunity to purchase anywhere.
How We Got It Done
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Chief Revenue Officer