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2021 Optimizely Partner of the Year

The best-in-class platform for outcomes-based marketing, commerce, and experimentation.

Premier Platinum Partner

Verndale is one of two Premier Platinum Partners in the United States, is recognized as the first agency in the world to have earned all five Episerver Specialization classifications, and is leading the way again in delivering comprehensive experimentation solutions with Optimizely.

OUR EXPERTISE

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  • With extensive experience across the Episerver and Optimizely commerce suite, we deliver high-impact customer experiences for both B2B and B2C organizations. Verndale was formerly recognized as a Platinum Partner to Insite Software and Episerver B2B Commerce Cloud. Today, we proudly hold the title of 2021 Optimizely Partner of the Year.

  • We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.

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  • Through real-time predictive analytics, we leverage the Idio content intelligence platform to close the gap between what customers want and what businesses can offer. Verndale tailors your Idio instance to be able to predict the interests and intent of each individual buyer and automatically deliver hyper-relevant content that will better engage your customers for improved business results and brand affinity.

  • We are proud to have contributed seven free apps to the Episerver Marketplace which are focused on decreasing time-to-value, and making the lives of content authors a little easier.

  • Episerver's DXC offering takes all of the pain out of the hosting and infrastructure of a typical DXP platform. With many DXC implementations under our belt, Verndale has crafted our Support and DevOps processes to fit perfectly with DXC.

  • The movement of content and data is paramount to the success of a platform launch and we work with our clients to define the approach to inventorying, mapping, and ultimately loading content and data into the new system using a variety of techniques from manual entry to automation.

  • The Optimizely Customer Data Platform (CDP) collects data from anonymous leads and known customers so you can track each user's path and interaction to conversion. Profiles can be configured to capture and display information that is business relevant and use actual user data to increase engagement. The Verndale team leverages this tool to help businesses capture actionable online and offline user interactions in order to better understand the holistic customer experience.

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  • Technical Director

    Doug Yoder

    Doug has over a decade of web technology experience. He specializes in globalization and translation strategy and helps companies find the best solution for their business and end users. 
  • Senior Engineer

    Francisco Quintanilla

    Francisco has more than 10 years of expertise working with .Net technologies. He has a special focus in commerce and design patterns.  
  • Technical Director

    Bill Cronin

    Bill has over 25 years of commerce technology experience. He's certified in multiple Commerce, PIM, and CMS platforms and specializes in complex commerce scenarios like perishables and gifting. 
  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.

INSIGHTS FROM OUR TEAM

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