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2021 Optimizely Partner of the Year

The best-in-class platform for outcomes-based marketing, commerce, and experimentation.

Premier Platinum Partner

Verndale is one of two Premier Platinum Partners in the United States, is recognized as the first agency in the world to have earned all five Episerver Specialization classifications, and is leading the way again in delivering comprehensive experimentation solutions with Optimizely.

OUR EXPERTISE

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  • With extensive experience across the Episerver and Optimizely commerce suite, we deliver high-impact customer experiences for both B2B and B2C organizations. Verndale was formerly recognized as a Platinum Partner to Insite Software and Episerver B2B Commerce Cloud. Today, we proudly hold the title of 2021 Optimizely Partner of the Year.

  • We turn hypotheses into proof points through smart, targeted experiments that enable better and faster decision-making.

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  • Through real-time predictive analytics, we leverage the Idio content intelligence platform to close the gap between what customers want and what businesses can offer. Verndale tailors your Idio instance to be able to predict the interests and intent of each individual buyer and automatically deliver hyper-relevant content that will better engage your customers for improved business results and brand affinity.

  • We are proud to have contributed seven free apps to the Episerver Marketplace which are focused on decreasing time-to-value, and making the lives of content authors a little easier.

  • Episerver's DXC offering takes all of the pain out of the hosting and infrastructure of a typical DXP platform. With many DXC implementations under our belt, Verndale has crafted our Support and DevOps processes to fit perfectly with DXC.

  • The movement of content and data is paramount to the success of a platform launch and we work with our clients to define the approach to inventorying, mapping, and ultimately loading content and data into the new system using a variety of techniques from manual entry to automation.

  • The Optimizely Customer Data Platform (CDP) collects data from anonymous leads and known customers so you can track each user's path and interaction to conversion. Profiles can be configured to capture and display information that is business relevant and use actual user data to increase engagement. The Verndale team leverages this tool to help businesses capture actionable online and offline user interactions in order to better understand the holistic customer experience.

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optimizely

Episerver acquired market-leading experimentation platform Optimizely, and will move forward in 2021 under the Optimizely brand. 

Learn More About Optimizely

MARKETPLACE SOLUTION PARTNER OF THE YEAR 

Verndale was recognized as the 2019 App Marketplace Solution Partner of the Year for the development of seven free applications that extend and enhance the value of Episerver's platform.

Where our Marketplace ideas came from

  • Technical Director

    Doug Yoder

    Doug has over a decade of web technology experience. He specializes in globalization and translation strategy and helps companies find the best solution for their business and end users. 

  • Senior Engineer

    Francisco Quintanilla

    Francisco has more than 10 years of expertise working with .Net technologies. He has a special focus in commerce and design patterns.  

  • Technical Director

    Bill Cronin

    Bill has over 25 years of commerce technology experience. He's certified in multiple Commerce, PIM, and CMS platforms and specializes in complex commerce scenarios like perishables and gifting. 

  • Commerce Practice Director

    Jeff Pratt

    Jeff leads digital strategy and program implementation for Verndale's Commerce clients. His emphasis on the importance of business value when determining digital priorities helps companies identify and assert their unique value to their customers.

INSIGHTS FROM OUR TEAM

Why Digital Strategists Should Be Excited About Episervers Acquisition of Optimizely

These strategic acquisitions and home-grown capabilities have centered the customer and their data at the axis of the Episerver Universe. This commitment that has been communicated as part of this year’s Episerver’ ...

What's NECXT for Episerver Customers?

As an Episerver customer, there are four key technologies you should be thinking about in 2019—voice technology, artificial intelligence and machine learning, the Internet of Things, and customer data management.

Episerver eCommerce Guide

As the Digital Revolution matures into the increasingly established and preferred means of interaction between businesses and their customers, the strategies, digital experiences, and platform capabilities necessary t ...

Required Documentation for Episerver App Marketplace

As part of the process to deliver our plugins to the new Episerver app marketplace we had to create several documents for each plugin. In this post we are going to talk about these documents, how we tackled each of the ...

How Does the QA Phase Work with Episerver Marketplace Modules?

In any software project, quality assurance is very important and of course, applications that live in the Episerver marketplace are no exception. This not only reflects the quality of the product but also helps the cu ...

Coding Add-ons for the Episerver App Marketplace

Verndale has created some add-ons for the Episerver App Marketplace. During the creation process, many challenges were overcome and in the end, we managed to understand the best practices that should be followed to buil ...

How Did We Come up with Ideas for the Episerver App Marketplace?

This year we had the opportunity to work with Episerver in a new initiative to create a marketplace where developers and partners can use different add-ons to improve the experience for clients. The first step to be c ...

6 Key Considerations for Choosing the Right CMS

Companies of all shapes, sizes and industries are facing a serious customer experience problem. While 71% of customers expect consistent experiences across channels, only 29% say they receive them from brands.

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