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DXP Performance Assessment

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Art of the Possible: A Live DXP Journey

Google Ads Assessment

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Our Insights

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The Tech to Optimize Website Product Search

CMS & DXP

9 Steps on the Path to Personalization

Digital Marketing

Demystifying Digital Experience Platforms (DXP)

Customer Experience
    Contact Us

    Optimizely Premier Platinum Partner

    As an award-winning digital experience agency and Optimizely Premier Platinum Partner, we bring strategic and technical expertise to teams that want results.

    We help digital and marketing leaders design, build, and optimize high-performing digital experiences using the full power of Optimizely One. Working alongside your team, from strategy to execution and optimization, we create connected customer experiences that scale and perform.

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    A Proven Optimizely Digital Partner

    We’re trusted by organizations like Johnson Financial Group, Manhattan Associates, IEWC, and more to deliver modern, high-impact Optimizely solutions. Our work has been recognized across the Optimizely ecosystem, including winning the multi-year Marketplace Solution Partner of the Year awards and the 2024 Customer Choice Partner for North America. We’ve also partnered with Quinnipiac University and Road Scholar on their award-winning digital experiences.

    3

    Optimizely Specializations

    9

    Optimizely MVP Awards

    30

    Global Certifications

    Global Reach. Local Expertise.

    Our teams across North America and Europe support organizations with multilingual delivery and local market insight. As one of only five Optimizely Premier Platinum Partners in North America, we bring deep expertise in strategy, experience design, Optimizely implementation, Opal and agentic AI, integrations, digital marketing, and advanced content migrations.
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    Our Expertise

    Content Management 1

    Digital Experience Platform (DXP)

    Orchestrate seamless digital experiences that drive conversions with a full suite of tools to power omnichannel marketing and personalization. From implementation to integrations and launch to optimization, our expertise in Optimizely's DXP ensures your customer journey is consistent across all touchpoints, enabling centralized customer data, streamlining operations, and helping you stay ahead of the competition with the latest technologies.

    Content Management System (CMS)

    Your website is the foundation of your digital identity and customer experience strategy. It plays a crucial role in your customers' first impression. It also needs to be functional and user-friendly to manage. We help businesses build, design, and implement Optimizely's CMS to deliver engaging and high-performing websites that turn heads and drive results.

    Content Marketing Platform (CMP)

    Optimizely's CMP, formerly known as Welcome, is a flexible content marketing platform for developing, editing, approving, and distributing content, making publishing a breeze so you can execute more campaigns faster. We use CMP for our own marketing and can guide you in defining your requirements, campaign structure, and more to help you achieve your marketing goals. We can also set up your CMP and integrate it with your CMS and other technologies.

    B2B & B2C Commerce

    Whether you're in B2B or B2C commerce, driving sales and customer loyalty is the lifeblood of your business. We provide strategic guidance and implementation services for Optimizely's Configured Commerce and Customized Commerce in a way that works for your unique business requirements. Through commerce solutions and road mapping, we help transform, optimize, and monetize your digital goals to amplify conversions, improve satisfaction, and align operations.

    Experimentation

    Delivering the best possible experience to your customers requires a continuous improvement approach. Our teams help you navigate Optimizely's personalization and testing tools so you can accelerate and optimize your digital marketing. From A/B and multivariate tests to content product recommendations and everything in between, let's explore, experiment, and test so you can refine the customer journey.

    Digital Operations & Optimization

    We believe that go-live is just beginning. Launching a new website or digital platform is the first step in a journey of continuous evolution and growth. Our managed services span a full spectrum of capabilities supporting the Optimizely solutions you've implemented as well as the technologies you want to add. We can analyze, adjust, and optimize your digital ecosystem alongside your customers and business.

    Optimizely Data Platform (ODP)

    Catering to the individual needs and preferences of each customer requires centralized data and the know-how to make confident decisions using a customer data platform (CDP). We help you integrate ODP and enable your business to use data as an asset, leveraging it to harmonize and elevate your DXP for omnichannel, personalized marketing.

    Opal & Agentic AI Strategy

    Go from using AI to generate content to using AI to run marketing operations. Verndale helps teams turn best practices into repeatable systems with Optimizely Opal. Our experts guide your strategy end-to-end—from adoption and enablement to high-impact use-case mapping and AI agent design—so you can launch a scalable operating environment with the right guardrails in place to drive efficiency, quality, and growth.

    Insights From Our Team

    These folks help lead the charge

    • Liz

      Elizabeth Spranzani

      Chief Technology Officer

    • Jim King

      Jim King

      VP, Partners & Alliances

    • Tracey Barber

      VP, Corporate Marketing

    • Nate Palmer

      VP, Digital Operations & Optimization

    • Andrea

      Andrea Goldstein

      Senior Director, Digital Marketing

    • Jeff Pratt | Verndale

      Jeff Pratt

      Commerce Practice Director

    • Doug

      Doug Yoder

      Technical Director

    • Bill Cronin

      Technical Director

    • Greg

      Gregoire Bodson

      Senior Tech Lead

    • Oliver

      Olivier Morency

      Senior Tech Lead

    • Philippe

      Philippe Ouimet

      Enterprise Architect

    • Santiago Morla

      Senior Architect

    • Jorge

      Jorge Cardenas

      Architect

    • Jay Schiappa

      Architect

    • Francisco Quintanilla

      Associate Architect

    Success Stories

    Budget Blinds
    HFC's flagship brand, Budget Blinds, engaged with Verndale to modernize its technology and brand image and design a platform framework for future brand expansion.

    Budget Blinds

    Optimizely

    fpo
    IEWC gave us one primary objective – to make it easier for users to find the right product. With tens of thousands of wire and cable products to choose from, the buyer’s journey can get tangled.

    IEWC

    Optimizely

    Get in Touch

    Optimizely | Verndale
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